Xiaomi India announces actor Pankaj Tripathi as its New Brand Ambassador for Redmi smartphone lineup
India, 16 May 2023 : Xiaomi India, country’s leading smartphone and smart TV brand, today welcomed acclaime d actor Pankaj Tripathi as the brand ambassador for its smartphone category in India. With focus on innovation, and user-centric design, Xiaomi has gained immense popularity among Indian consumers. The brand’s commitm ent to providing high-quality smartphones at honest prices has resonated.
Xiaomi’s brand ethos is making technology accessible for all at honest pricing and as a result the brand has conti nuously emerged as the most trusted smartphone brand in the country. Renowned for his versatile acting skills a nd relatable persona, Pankaj Tripathi perfectly embodies the core values and philosophy of Xiaomi. Known for hi s realistic portrayals and ability to connect with audiences, this association will further strengthen the bond Xia omi has with its consumers.
Known for his ability to bring authenticity to every character he portrays, the actor’s humble demeanor and his p ortrayal of the quintessential characters has won many hearts across the country. Revered for bringing authent i city to his characters, Pankaj Tripathi’s personality aligns perfectly with the brand’s values and making him the ideal choice for “Redmi Ka Double Bharosa” proposition.
Welcoming the award-winning actor to the Xiaomi family, Anuj Sha rma, Chief Marketing Officer, Xiaomi India sa id, ‘’We are thrilled to have Pankaj Tripathi as the newest member of the Xiaomi family. At Xia omi, we have always b een committed to delivering the best features at an honest price to empower our users with exceptional performance and la g-free usage. Pankaj Tripathi embodies the essence of our brand vision and his ability to strike a chord with the masses will help further cement our ambition of making technology accessible to all. We believe that Pan kaj’s association with X iaomi India will take our brand to new heights, a nd we are excited about this association.”
Commenting on the association, Pankaj Tripathi said, “It’s a pleasur e to be associated with Xiaomi India, a brand that understands the pulse of the Indian consumers and knows what they truly want from their smartphones, Xi aomi India has made significant contributions to the overall technological landscape in the country, and I am thr illed to represent a b rand that is synonymous with innovation, quality, and affordability. I love the brand’s philos ophy of innovation for everyone, and I am looking forward to this collaboration.”
Continuing their journey of delivering exceptional experiences and going beyond their consumers’ expectations, Xiaomi continues to innovate and bring the best in class product suite that caters to the constantly evolving cus tomer needs.
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartpho nes and smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi contin uously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly b uilds amazing products with honest prices to let everyone in the world enjoy a better life through innovative tec hnology.
Xiaomi is one of the world’s leading smartphone companies. According to Canalys, the company’s market share in terms of smartphone shipments ranked No. 3 globally in 2022. In December 2022, MAU of MIUI reached appr oximately 582 million globally. The company has also established the world’s leading consumer AIoT (AI+IoT) pl atform, with 589 million smart devices connected to its platform as of December 31, 2022, excluding smartphon es, tablets and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, the company made the Fortune Global 500 list for the fourth time, ranking #266, up 72 places com pared to 2021. Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TE CH Index and Hang Seng China 50 Index.
Xiaomi India is the number 1 smartphone player since Q3 2017 IDC Quarterly Mobile Phone Tracker report.
Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.
