With a promise of extra mileage to bikers, Valvoline™ launches its new TVC campaign
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Valvoline™ launches its new TVC campaign, promises extra mileage to bikers
New Delhi, March 27, 2023: Valvoline Cummins Pvt. Ltd., the Original Engine Oil maker and a leading global lub ricant manufacturer has always been at the forefront of innovation and research. The brand has introduced man y industry-first products and unique campaigns to connect with its consumers. With the introduction of Champ 4T Fuel efficient, India’s first 8% more fuel efficient engine oil into the market, the brand has again come up with a power packed TVC #2000kmZyadaKaVaada.
Campaign Link –
https://www.youtube.com/watch?v=ELQUJb4o04Q
The campaign film starts with the most customary question with regards to mileage ‘Kitna Deti Hai’ and gets an unbe lievable response ‘2000 kms Se Bhi Zyada’. Valvoline has been eternally committed to easing the lives of its consumers with superior quality products backed by research and innovation. Realizing the economic aspects of daily commuting, the campaign is a testament to brand’s dedication in creating need specific products that bring s major impact in their lives. The film ends with a promise to ride up to 2000 kms more in a year with its new Cha mp 4T Fuel Efficient engine oil. With 8% more fuel efficiency, an average daily rider who travels 60-70kms will be able to translate additional 2000km in 12 months.
The new TVC will be aired across India’s national and regional GEC & sports channels along with other social me dia platforms.
Commenting on the launch of the Campaign, Ms Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummin s India JV, said, “Our new campaign reinforces the brand’s promise of continuous innovation that has been a con stant for us, for over 150 years. The inspiration for this campaign has come from the most common question that a person asks with regards to mileage ‘Kitna Deti Hai’ and how we at Valvoline are constantly innovating to brin g solutions like Champ 4T fuel efficient. India is moving forward, and we are determined to provide optimum sol utions to fuel the ambitions of our bikers to help them with better mileage at an affordable price.”
On the curation of the film Mr. Shiveshwar Raj Singh, National Creative Head, Innocean Worldwide India said “T he brief was to build a strong narrative arou nd the Valvoline Champ 4T fuel efficiency innovation, a key benefi t for cost-co nscious customers who want to maximize mileage. It’s a slice of life ad wher e two strangers from sim ilar background get talking. Here, two sales professi onals get talking about their bikes and mileage. A typical set up which results in a quick banter which allows us to naturally segue into the product. The adva ntage of 8% extr a mileage which Valvoline delivers is built into their convers ation in a way that will surprise everybody. A relata ble piece that will surely grab the target audience.”
Champ 4T fuel efficient is a high quality 4-stroke engine oil that meets the req uirements of all leading motorcy cles up to 125CC and suitable for all gener at ion of bikes, old or new. With the help of Fuel Efficient Formula (FE F), the eng ine oil resists extreme heat and oil thickening for peak engine efficiency. It pro vides superior protectio n and performance for motorcycles under all operat ing conditions. With the launch of this product, the brand has also made FEF technology accessible to all.
Note : Valvoline, Inc., as previously announced, has reached an agreement to sell its global products business. The sale is anticipated to close in early 2023.
About Valvoline Cummins India JV
In India, Valvoline™ Cummins Private Limited is a 50:50 joint venture between Valvoline Global Operations and Cummins India Ltd.; India’s leading manufacturer of diesel engines and the largest exporter of engineering produ cts – has resulted in Valvoline Cummins Private Limited, that is engaged in the production, distribution and mark eting of lubricants, grease, and other allied products. To know more, visit www.valvolineglobal.com/en-in
™ Trademark, Valvoline Global Operations
