Walkaroo partners with IIM Kozhikode for Backwaters22
Chennai 7th, February, 2022: Walkaroo International Pvt Limited, one of India’s leading PU footwear brands in the country partnered with Backwaters 22, the Annual Management Fest of IIM Kozhikode to roll out a one-of-a-kind contest for B – School Students. Contextual case studies in the areas of Marketing and Operations Management were offered to the students with the goal of delivering creative and innovative solutions to real-life business scenarios encountered while building a successful brand like Walkaroo. With over 2000 teams for registration of these two events and the participation of over 10,000 students from the country’s top colleges, Backwaters 2022 was a huge success. The winners received an overall prize money of Rs.50,000.
Walkaroo were the Sponsors for 2 marquee events at Backwater’22 Kotler Sutra & Optimus in Backwater’22. Kotler Sutra, a marketing competition, had multiple rounds like Marketing Quiz & Social Media Marketing Cam paign. The final round of the event had the participants create a Video & post on Social Media for Brand Walkar oo with the Brand POV of “Be Restless”. Teams from Indian Institute of Foreign Trade (IIFT) , Delhi School of Management, Delhi Technological University, (DSM, DTU), Delhi and Indian Institute of Management (IIM Rohtak) were adjudged the first, second, and third prize respectively.
Optimus, a supply chain event included an online quiz, case round, and operation Simulation game. The final rou nd required participants to simulate the service level impact at various stock levels of Footwear and to come up with innovative ideas for Inventory strategy for fashion products like footwear. The first, second, and third pla ces were awarded to Teams from National Institute of Industrial Engineering (NITIE), Mumbai, IIM Ranchi, and National Institute of Industrial Engineering (NITIE), Mumbai, respectively.
About Walkaroo:
Walkaroo, a homegrown brand, was launched in the year 2013 to provide the latest fashion in footwear for everyone. Walkaroo introduced sports sandals at Rs 499 and was a pioneer to set a trend of aspirational pr oducts at affordable ranges in the footwear segment. The brand grew its portfolio with more additions that included flip flops, sports shoes, half shoes, for gents and ladies. It has sub-brands, Walkaroo oneders for kids, Walkaroo care+ with added cushioning, Walkaroo Toes & Togitoes for Formals, etc. to cater to consumers across age groups. The Brand is currently endorsed by Aamir Khan who has himself built a reputation for perfection. During the financial year, 20-21 Walkaroo has exceeded a turnover of over Rs 1000 Crores. The brand has a pan India presence through over 500 dealers, it reaches out to customers through over 1 Lakh retail outlets. The brand also works towards sustainable initiatives, like renewable energy, water recycling, and afforestation in most of its manufacturing locations.
