Walkaroo leads innovation in Formal shoes
Chennai 30th, September 2021:Walkaroo, the most popular Indian footwear brand launches a new range of non-leather Formal Shoes designed and manufactured using a first of its kind machine in India, aimed at disrupting the formal shoe market.
Traditionally, the durability of the formal shoes has been dependent on the adhesion between the uppers and the outer soles, this would lead to numerous instances of sole detachment. The new process at Walkaroo uses state-of-the-art machinery from Italy. It uses in-situ moulding of uppers with outer soles, previously seen only in the premium performance wear footwear. The machine is capable of moulding a shoe even with double density, with a soft mid sole and a hard outer sole, where the upper is directly moulded to the sole.
Combining this innovative process with best-in-class components, this new range from Walkaroo helps in ensuring detach-free products that offers durability and comfort while also retaining the style quotient of traditional hand-crafted products. Another advantage of this product is that it is all-weather formal shoes as uppers are made of synthetic leather material and no adhesives used for joining uppers with outer soles. This carefully curated collection includes modern variants of Classic derby, Brogue and Roman shoes that are priced at starting price of Rs.599.
Mr. VKC Noushad, Director, Walkaroo International Pvt. Ltd says, “We, at Walkaroo, have always been striving to democratise fashion. We are very happy to bring this range of value formal footwear that combines stylish designs and comfort to the Indian consumer for all-weather usage. ”
Shop thesestylish shoes from your nearby footwear outlets. You can also shop them atWalkaroo.in, Amazon and Flipkart.
About Walkaroo: Walkaroo, a homegrown brand, was launched in the year 2013 to provide latest fashion in footwear for everyone. Walkaroo introduced sports sandals at Rs 499 and was pioneer to set a trend of aspirational products at affordable ranges in the footwear segment. The brand grew its portfolio with more additions that included flip flops, sports shoes, half shoes, for gents and ladies. It has sub brands, Walkaroo Oneders for kids, Walkaroo care+ with added cushioning, Walkaroo Toes &Togitoes for Formals etc to cater to consumers across age groups. The Brand is currently endorsed by Aamir Khan who has himself built a reputation for perfection.
During the financial year 20-21 Walkaroo has exceeded a turnover of over Rs 1500 Crores. The brand has a pan India presence through over 500 dealers, it reaches out to customers through over 1 Lakh retail outlets. The brand also works towards sustainable initiatives, like, renewable energy, water recycling, afforestation in most of its manufacturing locations.
