Walkaroo Launches Walkaroo+- The affordable premium men’s range is set to revolutionize the footwear market
National, 24th May 2023 : Elevating men’s footwear in India with a captivating blend of finesse and style to the m en’s footwear category in India, Walkaroo, India’s leading footwear manufacturer today announced the laun ch o f Walkaroo + a new premium range of footwear collection for men designed with premium texture with ele gant style while maintaining the core expectations from consumers such as durability, affordability, and quality. With this collection, Walkaroo aims to revolutionize the market by offering customers an unmatched selection of pre mium designs at an affordable price point.
Commenting on the occasion, Mr. V Noushad, Managing Director, Walkaroo International Private Limited, said, “Walkaroo+ s is a game-changer in the footwear industry and our goal is to create a range that appeals to fashio n-forward individuals seeking premium designs at an affordable price point. We are excited to introduce this coll ection and believe it will resonate with our customers. Our team of expert designers has meticulously crafted ea ch pair to incorporate the latest trends while ensuring long-lasting durability.”
Commenting on the launch, Mr.Rajesh Kurian, Director, Walkaroo Inte rnational Private Ltd, said, “In the current market landscape, consumer s are actively pursuing products that strike a balance between premiu m quality and affordability. To distinguish itself in this competitive env ironment, Walkaroo+ aims to provide customers with a n exceptional premium experience through its sophisticated design and utilization of premium materials, offere d in a range of exquisite colors. While Walka roo maintains its stronghold in the mass segment across various cat eg ories, the introduction of Walkaroo+ will be perceived as an affordable premium range within the mass segmen t, ensuring unparalleled comfort and elevating your walking experience to new heights Following the succes s ful launch in Kerala, which garnered encouraging feedback from our channel partners, we are excited to expand its availability to other regions across the country.”
About Walkaroo: Walkaroo, a homegrown brand, was launched in the year 2012 to continuously provide the lat est in footwear fashion for everyone. Walkaroo introduced sports sandals at Rs 499 and was a pioneer to set a tr end of aspirational products at affordable ranges in the footwear segment. The brand grew its portfolio with mo re additions that included flip flops, and sports shoes for men and women. It has sub-brands, Walkaroo & Walkar oo + to cater the consumers across age groups. During the financial year 22- 23, Walkaroo recorded a turnover o f over Rs 2072 crore. The brand has a pan-Indian presence through over 700 dealers and reaches out to custome rs through over one Lakh retail outlets. The brand also works towards sustainable initiatives like renewable ener gy, water recycling, and afforestation at most of its manufacturing locations.
