USHA supports Adimurai and Silambam Competition 2024
In Nagercoil Over 3000 participants par ticipated showcasing Tamil Nadu’s ancie nt martial arts traditions
Kanyakumari, December 2, 2024: USHA International, a leading consumer durab bles company in India, joined hands with the Lemuria Varma Kalari Adimurai Wo rld Organization to host the State Level Adimurai and Silambam Competition 20 24 in Nagercoil, Kanyakumari. Bringing together over 3,000 martial artists acro ss diverse categories, the event show ca sed and celebrated the rich heritage of T Tamil Nadu’s ancient martial art Adi mur ai, alongside Silambam – the art of comb bat, highlighting the deep connection to the state’s cultural legacy.
The competition featured a range of indi vidual, group, and pair events, where pa rticipants displayed their prowess in Adi murai, Silambam, and Kalari. Highlightin g both armed and unarmed combat tech niques, the competition showcased Adi murai’s distinctive blend of self-defence and vital point strikes (Varma Adi), ancie nt art form with a legacy spanning over 2,000 years. The Chief Guests, Adv. P.Iss ac Samraj, Chairman, Kanyakumari Dist rict Boxing Club and Mrs. K. Ani Dynes, Head of Valarum Makkal Iyakkam, hono ured the winners by presenting trophies and certificates, lauding the athletes for their exceptional dedication, remarkabl e performances, and the spirited display of traditional martial arts.
Commenting on the event, Komal Mehr a, Head of Sports Initiatives & Associati ons at USHA International, said, “These sporting disciplines are deeply rooted in the cultural traditions of Tamil Nadu’s m artial arts, reflecting the perfect balance of physical fitness and mental focus. At USHA, we are committed to promoting t raditional sports that not only honour o ur rich legacy but also inspire healthier and more active lifestyles.”
Adimurai, a martial art with its origins in the Kanyakumari district of Tamil Nadu, is celebrated as one of the oldest martia l systems in the world. While traditional ly valued for its combat effectiveness, Adimurai is also revered today for its ho listic benefits, promoting physical fitnes s, mental focus, and overall well-being.
USHA International’s support for Adimu rai and Silambam is part of its broader c ommitment to promoting traditional an d inclusive sports across India. The bran d has also been a resolute supporter of a diverse range of inclusive sports and init iatives across the country. These include collaborations with organizations like th e Mumbai Indians, as well as support for sports such as Ultimate Flying Disc, foot ball, golf, and cricket for differently able d athletes. USHA also champions sports tailored for the visually impaired—such as athletics, kabaddi, judo, and powerli fting—and is at the forefront of reviving traditional Indian sports like Mallakham b, Siat Khnam, Chhinj, Saz-Loung, Dah F ang, Thang-Ta, Turai Kar, Mardani Khel, Satoliya, Yoga, and Gatka – exemplifyin g its commitment to encouraging inclusi vity in sports.
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