Unveils Early Careers and Weddings as focus areas for 2023; Trade engagement centered around the theme of ‘Ramping up pathways to recovery, together!
February 13, 2023, Chennai: The Singapore Tourism Board (STB) rolled out ambitious plans to make the city-st ate an even more desirable destination for Indian visitors in 2023 at a trade engagement event in Chennai today, as it aims to build on last year’s post-pandemic travel rebound.
This comes in along with announcement by the Indian government of removing all RTPCR requirements, in addi tion to all covid restrictions being lifted, for Indian travelers returning from Singapore with effect from 13th Fe bruary 2023, 11 am. This shall further facilitate fuss free travel for Indian visitors to Singapore.
Travel from India to Singapore has picked up pace since April 2022 with the greater easing of travel restrictions. India accounted for over 686,000 of the overall 6.3 million global visitor arrivals in 2022, emerging as Singapo r e’s second-largest source market after Indonesia (1.1 million visitors). With direct flight connectivity between Si ngapore and 17 Indian cities, Singapore is poised to tap into the burgeoning travel demand from across the co un try.Built around the theme ‘Ramping up Pathways to Recovery, Together!’, the STB’s vision for 2023 and the co ming years includes a focus on positioning Singapore as a destination that offers rewarding travel experience to Indian travellers by broadening its appeal, both to a wider Indian demographic which includes young Indian tra vellers, and as an aspirational destination to celebrate life milestones such as weddings and anniversaries. STB will also sharpen its offerings in its family segment, Meetings and Incentive travel, and cruise tourism strongholds.
GB Srithar, Regional Director, India, Middle East, South Asia and Africa, said, “A total of 37 Singapore travel indu stry partners are in Chennai to engage with our partner-friends here, making it the largest Singapore tourism st akeholder gathering. India has long been one of Singapore’s largest tourism source markets, and is only set to be come even more important in 2023, bolstered by a strong recovery in 2022 of close to 50% of the visitor arrivals achieved in 2019. The year ahead in Singapore is exciting, with hotly-anticipated tourism developments and we invite many more Indians with different passion points, travel desires, and aspirations to enjoy our diverse, vibr ant, and reimagined offerings.”
The trade engagement event showcased new attractions, initiatives and focus areas STB is working on. Upcom ing tourism developments that will be launched in 2023 include Sentosa’s multi-concept family development, Se nsoryscape experiential park, and Mandai Wildlife Reserve’s Bird Paradise. These developments are expected to further anchor Singapore’s destination attractiveness to travellers from all across India.
The Chennai trade engagement session took place following the Singapore tourism stakeholders’ participation at SATTE 2023 in Greater Noida, Delhi and trade outreach session in Mumbai. Two wedding networking engage me nts with 35 top wedding planners in partnership with WeddingSutra took place on 7 and 8 February in Mumb ai and Delhi respectively.
Over the last few decades, Singapore has established itself as a global business and leisure hub. It offers visitors a mix of eclectic experiences. Visitors can take in live sports, arts, entertainment, or a wildlife safari, indulge the mselves in delectable cuisines that are reflective of Singapore’s cultural diversity, or engage in thrill-seeking adv enture exploits. Singapore is increasingly also emerging as a wellness destination, with a whole host of emotiona l and physical well-being experiences on offer. At the same time, it takes the lead in pioneering sustainable touris m, with its ‘City in Nature’ vision a key pillar of the Singapore Green Plan 2030.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economi c sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscap e. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that in spires people to share and deepen their passions.
More: www.stb.gov.sg or www.visitsingapore.com | Follow us: facebook.com/STBsingapore or twitte r.co m/s tb _sg
