TINDER COMES ONBOARD AS ‘THE OFFICIAL CASTING PARTNER’ FOR NETFLIX’S FIRST INDIAN DATING
TINDER COMES ONBOARD AS ‘THE OFFICIAL CASTING PARTNER’ FOR NETFLIX’S FIRST INDIAN DATING REALITY SHOW IRL – IN REAL LOVE
Chennai, July 13, 2021: Tinder, the world’s most popular app for sparking connections with new people, is partne ing with Netflix as the official casting partner for its first ever Indian dating reality show, IRL: In Real Love. In tune with fan favourites like Indian Matchmaking, Love is Blind, and Too Hot to Handle, IRL: In Real Love, produced by Mo nozygotic, is set to sweep this generation off its feet with a true to its time dating format.
This July, singles on Tinder can apply for IRL: In Real Love by just making one Swipe Right in-app. Swipe Cards will appear in between Tinder members’ stack of potential matches – so all they need to do is Swipe Right on the in-a pp casting callout and they will be redirected to a registration page.
Interested? Sounds like a good time for members to also get those bios spruced up!
- LET YOUR BIO PAINT THE REAL YOU – Don’t shy away from showing-off the different shades of your personality.
- ALL EYES (should be) ON YOU – Show us what you’ve got with some of your amazing single shots on Tinder. We’re affirmative that you can win hearts, let your profile picture too.
- THERE’S NO OTHER WAY THAN BEING SINGLE, FOR REAL – To be on IRL you’ve got to be single. Get actively looking for sparks on Tinder!
“Tinder is thrilled to partner with Netflix to offer this gene rat ion’s hopeful romantics a chance to go after a flame that ca n’t be put out. Right from the casting process to its distinctive dat ing format, this show brings to the table, an opportuni t y to experience new connections, some heartbreaks, unmatched chemistry and a whole lot of fun. With Tinder’s diverse com munity of young singletons actively looking for real sparks, this show will provide them with exactly that and more. It’s a perfect match!”, said Taru Kapoor, GM, Tinder and Match Group, India.
Tanya Bami, Director, International Originals, Netflix India, said, “IRL: In Real Love is an indigenous dating format an d the association with Tinder will help us keep it as real as the times today. Authenticity is key to any reality series and Ti nder will help us find a cast whose preferences and choices will enable us to understand the everyday dating conundrum s. We can’t wait for the Tinder members to swipe right for IRL: In Real Love on Netflix!”
-ENDS-
