TATA TEA CHAKRA GOLD UNVEILS PREMIUM LEAF TEA VARIANT FOR TAMIL NADU
premium leaf Tea with added long leaves for additional taste & flavour
Tamil Nadu – Tata Tea Chakra Gold, a distinguished name in Tamil Nadu’s tea landscape, presents its latest launch – the Tata Tea Chakra Gold Premium Leaf Tea. Made from the choicest Assam tea leaves, this fusion comprises/ features selected long leaves from high-grown regions, marking the brand’s strategic entry into the leaf tea market. The new variant offers a rich taste and delightful aroma, distinguishing itself from traditional blends with its unique flavor and essence.
Mr. Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products, expressed enthusiasm about the launch, stating, ” Until now, Tata Tea Chakra Gold has been available as a premium dust tea with extremely fine-sized tea granules/leaves delivering a strong taste as liked by Tamil Nadu consumers at large. The new variant of Tata Tea Chakra Gold leaf tea in Tamil Nadu extends our brand’s legacy into the premium leaf tea segment. This premium ‘leaf tea’ segment, known for its large granule-size leaf blend, presents a relevant and growing opportunity to cater to evolving consumer preferences, especially in markets in the South.
Tata Tea Chakra Gold is already synonymous with excellence and authenticity, which the people of Tamil Nadu resonate with. This launch underlines our commitment to crafting a tea blend that captures the essence of quality and taste, promising an elevated tea-drinking experience for our valued consumers in Tamil Nadu.
Additionally, having Rashmika Mandanna as our esteemed brand ambassador strategically aligns with the values that define both Rashmika’s journey and our brand ethos, which symbolizes the union of authenticity and the relentless pursuit for excellence.”
Recognized for adapting to evolving consumer preferences, the Tata Tea brand has previously introduced innovations like Tata Tea Chakra Gold Elaichi and Tata Tea Chakra Gold Care, showcasing a commitment to quality and catering to evolving consumer tastes.
Tata Tea Chakra Gold Premium Leaf Tea distinguishes itself with a refreshing flavor profile, attributed to the inclusion of long leaves from high-grown regions. Now available in stores across Tamil Nadu in various sizes, including Rs. 10/- (MRP incl. of all taxes), 100 g, 250 g, and 500 g, it invites consumers to indulge in a heightened level of tea drinking experience.
About Tata Tea Chakra Gold
Tata Tea Chakra Gold is the second-largest tea brand in South India and eighth largest across India, in terms of market share. Over more than 3 decades, the brand has built strong equity in the South Indian states of Tamil Nadu and Andhra Pradesh where it is predominantly sold. Made from the choicest Assam teas known for their strength, Tata Tea Chakra Gold is known for its strong and long-lasting taste.
About Tata Consumer Products Limited
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. In India, Tata Consumer Products has a reach of over 201 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 13,783 Crs with operations in India and International markets.
For more information on the Company, please visit our website www.tataconsumer.com
