Tata Starbucks Private Limited today announced its entry into Indore with the opening of a new store in the city.
Tata Starbucks arrives in Indore, second city of Madhya Pradesh
Enters Madhya Pradesh market with two new cities, strengthening brand presence in India
Tata Starbucks Private Limited today announced its entry into Indore with the opening of a new store in the city. Indore is the second city after the brands entry into Bhopal, its first city of Madhya Pradesh last week. Tata Sta rbucks’ expansion into the ‘Heart of India’ – Madhya Pradesh is a part of its commitment to Indiaand the new stores will offer the premium Starbucks Experience to more customers across the state. India is one of Sta rbucks` fastest growing markets globally and now serves customersin 17 cities across 216 stores in the country.
“We are excited to expand our footprint in India as we arrive intotwo new cities of Madhya Pradesh offering a unique and unparalleled Starbucks experience. As we enter the heart of India, we look forward to creating a welcoming Third Place for our customers in Indore and Bhopal“, said Navin Gurnaney, ceo, Tata Starbucks Pvt. Ltd. “A special part of the Third Placeat Starbucksis our more than 2,000Indian partners, who are a large part of our Starbucks global family. Through their dedication and passion, they have created a strong foundation for the unparalleled experience as we expand to new cities as a part of our long-term commitment in India”, he added.
The Indore Vijay Nagar store, which is located at a bustling high street in the heart of the city, greets customers with a modern colour palette, depicting an imageryof flowing space through the usage of wood slats. The art work in the store illustrates coffee plants in traditional Gond painting, paying a tribute to local arts and crafts in Madhya Pradesh. The new Starbucks stores in Indore& Bhopal offer customers a wide range of Starbucks bev erages and all-time favourites such as Cafe Mocha, Java Chip Frappuccino®, Signature Hot Chocolate and Car amel Macchiato. Cust omers can also enjoy limited time Winter offerings like Mocha Praline, Dark Chocolate Kiss Berry Frappuccino®, My Valentine’s Dark Chocolate, Crunchy Red Hat Mocha, Salted Dark Caramel Latte etc.
Along with the classic international favourite Cortado and a food menu comprising of Indian and International favourites. A range of Teavana™ teas, including the Starbucks signature tea innovation – India Spice Majesty Blend will be available for those who seek a modern and reimagined tea experience. The stores will also offer a range ofnew food menu items such asNaanwichand Chicken Cheese Toast, catering to all customer preferences. Customers can also enj oy the extensive range of dessertsfrom Starbucks.Starbucks merchandise and free Wi-Fi is available at these stores for the elevated coffeehouse experience that Starbucks is known for. Customers are invited to join the My Starbucks Rewards™ loyalty program, which provides members rewards and personalized benefits as they make Starbucks a part of their daily lives.
Customers immediately begin ea rning stars for purchases at Starbucks through the program. With partner (em ployee) and customer safety a top priority, Tata Starbucks continues to observe elevated clean ing and sani tizing protocols and takes precautions, including floor markers to encourage social distancing in wa iting areas, temp erature checks for all partners, customers and delivery executives and partners are required to wear facial cove rings and gloves during their shifts. Tata Starbucks has also introduced contactless order and payment methods, such as Mobile Order and Pay through the Starbucks India mobile application, so customers can enjoy a safe, familiar and convenient Starbucks Experience.
About Tata Starbucks Private Limited
Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Consumer Pro ducts Ltd and currently operates 216stores in India across 17 cities, Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru, Pune, Kolkata, Chandigarh, Ahmedabad, Surat, Vadodara, Lucknow, Amritsar, Kochi, Ludhiana, Bho pal & Indore through a network of over 2,000 passionate partners (employees). Starbucks stores are operated by the joint venture, TATA Starbucks Private Limited, and branded as Starbucks Coffee – “A Tata Alliance.”
