Tata Sampann launches first-of-its-kind Easy Cook Ragi Atta
Tata Sampann introduces its innovative Easy to Cook Ragi Atta, a breakthrough in the millet-based flour market. It is an innovative product that redefines the ease of incorporating millet into everyday meals. This 100% pure ragi flour product is an innovation that meets the evolving consumer demand for nourishing & convenient food options.
Millets are rapidly gaining traction owing to their numerous health benefits, supported by government initiatives and a growing appreciation for India’s culinary heritage. With Tata Sampann Easy Cook Ragi Atta, consumers now have an effortless and nutritious option to integrate millets into their daily culinary routines.
This product is 100% ragi flour with no added maida or wheat. It has no additives/ preservatives. It is a disruptive innovation which overcomes traditional challenges associated with millet-based flour, such as laborious kneading & rolling and concerns over freshness perception. Tata Sampann Easy Cook Ragi Atta has been created with a technology which drives convenience for consumers in addition to retaining the inherent nutritional goodness of ragi.
In recent years, there has been a significant uptick in consumer interest in millet atta. Millet atta, high in fiber and calcium, is a great alternative to wheat atta, but it’s difficult to bind and roll into rotis. The process, often requiring hot water and hand patting instead of a rolling pin, that adds time and effort.
Tata Sampann Easy Cook Ragi Atta, the first of its kind in India, solves these issues without compromising on nutrition. With the easy-knead formula, one needs to just add regular water to make crack-free rotis, saving time and effort. Thus, making Ragi Roti as simple as making Wheat roti.
Tata Sampann Easy Cook Ragi Atta is available in convenient 500g packs, priced at INR 90/-(MRP incl. of all taxes), across leading e-commerce platforms and Tata Consumer’s own D2C platform, Tata Nutrikorner.
