Tata Sampann expands its staple food portfolio with the launch of vermicelli in South India
~Set to roll out the range across India, following the entry in the southern market
~Available in three variants – Sorghum Millet Vermicelli, Protein Rich Roasted Vermicelli,
and Protein Rich Seviyan Vermicelli
8th September 2023, Chennai – Tata Sampann, the brand dedicated to delivering high quality and tasty product s, has expanded its offering of staple foods by introducing Vermicelli across the southern Indian market. The new ly introduced product range comprises of three distinct variants – ‘Sorghum Millet Vermicelli,’ ‘Protein Rich Roas ted Vermicelli,’ and ‘Protein Rich Seviyan Vermicelli.’ The latter two options are made with 100% semolina (suji), which ensures a balance of protein and dietary fibre.
Crafted without the addition of maida, Tata Sampann Vermicelli boasts of a remarkable protein content. If the R oasted Vermicelli offers a texture that is non-sticky and non-lumpy, the Seviyan variant is with a source of diet ary fibre, while the Sorghum Millet Vermicelli is a wholesome blend of suji and jowar. These quick-cooking varie ties transform into a delightful meal in just a span of 10 minutes once roasted, providing convenience with nutrit ion. Apart from satiating the taste buds, Vermicelli also contributes to a well-rounded diet. It forms a cornerston e for an array of culinary innovations, making it the perfect choice for food enthusiasts who wish to savour authe ntic flavours without compromising on their wellbeing.
Commenting on the launch Ms. Deepika Bhan, President, Packaged Foods (India), Tata Consumer Products said, “We are delighted to introduce the Tata Sampann Vermicelli range in the Southern part of India, in line with our dedication to providing both nourishing and delectable options. As health consciousness continues to rise, consu mers are increasingly seeking nutrition without compromising on flavour. Our range of Roasted, Unroasted, and Millet vermicelli is strategically positioned to cater to these evolving preferences and tap into the market’s pote ntial. Vermicelli’s versatility makes it a food option beyond breakfast making it a wholesome option for meals th roughout the day. It is a quintessential ingredient in most Indian households which now comes in premium forms that elevate everyday meals. With Sampann, we continue to satiate local tastes while delivering a wholesome ch oice.”
The launch of Tata Sampann Vermicelli in the southern Indian market exemplifies the company’s commitment to providing premium quality products that consumers can trust. The 200 g roasted vermicelli pack can be bought for Rs. 30/- (MRP incl. of all taxes) and the unroasted variant of 200 g can be bought at Rs. 22/- (MRP incl. of all ta xes) while the Millet vermicelli is priced at Rs. 30/- (MRP incl. of all taxes) for 180g. The products will be availab le in select premium outlets and leading e-commerce channels.
About Tata Consumer Products Limited
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and bevera ge interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, wa ter, RTD, salt, pulses and spices, ready-to-cook and ready to eat offerings, breakfast cereals, snacks and mini mea ls. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus an d Tata Gluco Plus. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull and Tata Q. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to lev erage the Tata brand in consumer products. The Company has an annual turnover of Rs. 13,783 cr. with operatio ns in India and International markets.
For more information on the Company, please visit our website www.tataconsumer.com
