Tata Motors launches its annual customer-engagement program, Grahak Samvaad, for its customers across India
The nationwide commercial vehicle customer-engagement program will focus on enhancing the overall customer experience
Key highlights:
- Grahak Samvaad to be held from 20th to 28th October 2021, to educate the customers about the company’s innovative service and product offerings
- October 23rd is designated as National Customer Care day to commemorate the delivery of the first Tata Motors truck in 1954
Chennai, 20th October 2021: Tata Motors, India’s largest commercial vehicle manufacturer, will celebrate ‘Nat ional Customer Care Day’ on 23rd October to commemorate the day when the first truck was rolled out from Ta ta Motors Jamshedpur plant in 1954. The company will also launch its annual customer-engagement program, the Grahak Samvaad, from 20th to 28th October 2021. The program aims to educate the customers about the company’s innovative service and product offerings. Executives from Tata Motors will interact with customers to collect feedback and understand their expectations, key pain points and suggestions to further streamline its aftersales service and improve its product offerings for a hassle-free driving experience.
Commenting on this unique program, Mr. R Ramakrishnan, Global Head – Customer Care, Commercial Vehicle Business Unit, Tata Motors, said, “Grahak Samvaad acts as one of the major different iators for customers opting for commercial vehicles from Tata Motors. The exemplary aftersales service ensures maximum uptime and lower total cost of operations (TCO) throughout the ve hicle’s entire life cycle. National Customer Care Day, every year presents us with a golden opportunity to converse with customers, gather precious feedback for our initiatives, that helps us further im prove the quality of our aftersales service and customer relationship. We look forward to the suggestions, views and market information received via our partners and customers and implement those learnings in the development of our products and services.” 
Tata Motors is leader in the commercial vehicle market and its ran ge of vehicles are the top choice of the Indian logistics industry. Th rough Sampoorna Seva 2.0, Tata Motors further offers best-in-cla ss commercial vehicle val ue-added service, thus offering the cust omers a complete peace of mind. Sampoorna Seva 2.0 package incl udes breakdown assistance, guaranteed turnaround time, Annual Maintenance Contracts (AMC), and easy availa bili ty of genuine spare parts, along with its other best-in-the-industry value-added services like Uptime Guarantee, Onsite Ser vice and Fuel Efficiency Management Program. Tata Motors also offers a standard fitment of Fleet Ed ge – Tata Motors’ next-gen digital solution for optimal fleet management, to further increase the uptime and re duce the total cost of ownership with its entire range of M&HCVs and select I&LCVs.
