Superseding China, Bajaj Allianz Life Insurance breaks GUINNESS WORLD RECORDS™ title at Plankathon
- Fitness initiative #PlankToThank conceived to express gratitude towards the Indian Armed Forces on the occasion of Azadi Ka Amrit Mahotsav
Delhi, August 7, 2022: Bajaj Allianz Life Insurance, one of India’s leading private life insurers, created history by breaking the Guinness World Records title for ‘Most number of people holding the abdominal plank position. 4, 454 people held the plank for a minute together at the Bajaj Allianz Life Plankathon event held in Jawaharlal Ne hru Stadium Delhi today. The company achieved this feat by beating the earlier record of 3,118 held by China.
Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, on the world record, said, “The Plan kathon initiative reflects our commitment to enable good health and holistic fitness. #PlankToThank movement anchore d and conceived to express gratitude towards the Armed Forces – our real heroes, has garnered an overwhelming respo nse and massive participation across India. Healthier and happier Indians are the best insurance of India’s life goals.”
Kapil Dev, Captain of India’s first ODI world cup winning team, said, “I congratulate Bajaj Allianz Life Insurance for taking up the initiative to encourage fitness and, uniquely, leverage the platform to demonstrate gratitude for our real heroes. I look forward to many joining the Plank movement and embracing holistic fitness for oneself, their loved ones and India.”
The new world record set at the current third edition of Plankathon event is part of company’s #PlankToThank initiative that commenced on 1 July, 2022. On occasion of Azadi Ka Amrit Mahotsav celebrations, to demons tra te gratitude for Indian Armed Forces, the company invited sharing of planking videos or pictures on social media platforms. The company made monetary contribution towards facilitating entrepreneurship amongst ex-serv icemen. The implementation of reskilling program, which encompasses providing technical skills, business me ntoring and access to capital, will be done in collaboration with iCreate India.
To promote fitness, the company has been conducting the unique, high-engaging Plank initiative since 2018, also contr ibuting towards societal causes in collaboration with relevant partners. The first edition, #36SecPlankChallenge was lin ked to curing heart disorders amongst economically disadvantaged kids in association with Hrudaya Foundation. The first edition of Plankathon was conducted in Pune on November 2018, with Shilpa Shetty as its event ambassador. The second edition, #PlankForIndia, supported the young Indian Olympians in association with OGQ. The second edition was conducted on 26th January, 2020 in Mumbai, which had Anil Kapoor as its event ambassador.
About Bajaj Allianz Life Insurance
Bajaj Allianz Life Insurance is one of India’s leading and fastest growing private life insurers. The company is a pa rtnership between two powerful and successful entities in their own right – Bajaj Finserv Limited, one of India’s most diversified non-banking financial institution and Allianz SE, one of the world’s leading asset manager and insurer.
Commencing its operations in 2001, Bajaj Allianz Life has expanded its presence across the country. It serves millions of customers through its 509 branches, 101,380+ agents (as on 30 June 2022), comprehensive set of trusted partners and its online sales channel. The Company’s brand promise of Life Goals.Done. drives it to lau nch innovative insurance solutions, backed by a robust set of digital assets. Bajaj Allianz Life Insurance has con stantly transformed to offer tech-enabled state-of-the-art services to enhance customer delight. The Company continues to engage with customers through several unique platforms such as Life Goals Mantras, Plankathon, and much more.
