Sulekha.com forays into Hyperlocal Marketing Services with “ProManage”
…A SaaS platform that helps brands drive and optimize Hyperlocal Discovery
India, 23 March 2023 : Sulekha.com, India’s leading tech-AI platform for expert services has announced its foray into Hyperlocal Marketing Services with the launch of ProManage. A SaaS platform, ProManage is engineered to help businesses drive and optimize their Hyperlocal presence.
Sulekha has been India’s leading marketplace for local services since 2007, catering to 15+ million service requ e sts across 200 categories with 60,000+ service providers spanning 40+ locations in India. ProManage, which is a Mark eting-as-a-Service (MaaS) platform, is a natural extension of Sulekha’s domain expertise and technology co mpete n ce. Every month, there are 700+ Crore Hyperlocal Searches for services and products. ProManage will h elp brands leverage this most lucrative audience, by significantly increasing visibility, discoverability and enga ge ment across m ultiple distribution platforms. ProManage will enhance the volume and quality of reviews and rat ings across platfo rms and enable brands to respond quickly and meaningfully. The platform focuses on integr ati ng the digital eco sys tem with a company’s internal systems to create a unified, actionable customer engagem e nt program, thereby tre mendously improving the quality of engagement with both prospects and customers.
ProManage provides a dashboard to identify the most effective channels and tactics to reach potential custom e rs. It provides comprehensive support on key elements such as digital presence, listing optimization, education a nd training, and reports and resolutions. This SaaS platform comes with API-integrated distribution and tech pa rtnerships with all major platforms. ProManage has already been adopted by India’s leading NBFCs, Hospitals a nd Pharmacies, Hotels and Spas, and Retail chains.
Commenting on the launch, Satya Prabhakar, Founder and CEO of Sulekha.com and ProManage said, “ProMana ge serves as a brand’s air traffic control station for Digital Presence and Engagement. Our internal market stu dy reveals that Optimized Hyperlocal Brand Profiles are 2.7x more likely to be considered reputable, 70% more like ly to attract location visits and 50% more likely to lead a purchase. We believe Marketing-as-a-Service (MaaS) is a blue ocean of opportunity in India and Sulekha is well poised, with its Digital Hyperlocal expertise, to tap this market. Our rapid customer acquisition rate over the last 3 months for ProManage bears testimony to the acute need for such a platform/service among businesses in the country.”
About Sulekha:
Sulekha is India’s leading marketplace for local services since 2007, catering to 15+ million service requests acro ss 200 categories with 60,000+ service providers spanning 40+ locations in India. Sulekha focuses on expert serv ices clustered around Home, Life and Self and where the user need is customized and involved. Using technology and domain intelligence, the platform seeks to understand the user need in detail and matches it to verified servi ce professionals who are profiled. The service is free to use for end consumers and service professionals pay the platform for performance in the form of verified, matched service requests.
