Strengthening its stature as India’s third largest and fastest-growing spirits company,
Leading Brands From Allied Blenders & Distillers Get Recognized At The International Taste Institute, Brussels
India, February 2021: Strengthening its stature as India’s third largest and fastest-growing spirits company, marquee brands from Allied Blenders and Distillers Pvt. Ltd. (ABD) have been awarded great recognition at the International Taste Institute, Brussels. ABD is one of the key Indian AlcoBev players to receive this eminent appreciation of its kind on a global platform.
Through its rigorous and objective methodology, The International Taste Institute – a world leader in the food & beverage evaluation space, helps companies around the world to improve the quality of their products and conducts regular assessments to award them the ‘superior taste’ certification. After thorough evaluation, Sterling Reserve B10 Premium Blended Whisky was granted the Superior Taste Award with 2 Stars (Remarkable product) while Sterling Reserve B7 Rare Blended Whisky, Kyron Premium Brandy & the Officer’s Choice Blue Pure Grain Whisky were bestowed with the Superior Taste Award with 1 Star (Notable product).
Allied Blenders & Distillers has always gone above and beyond to curate the best experiences for its consumers. This recognition is a testimonial to the organization’s efforts of leading the Indian spirits industry and journeying it to an international audience. Be it a great product range or leveraging top-notch marketing strategies, Allied Blenders & Distillers continues to be a trailblazer of the Indian AlcoBev industry.
Talking about the big-win, Anupam Bokey, Chief Marketing Officer, Allied Blenders and Distillers Pvt. Ltd., said, “We are honored for the recent recognition bestowed on our key brands. At Allied Blenders & Distillers, we strive to create spirits that would appeal to the taste of our audience and this recognition instills our faith in our vision to be the most admired Spirits Company in the world. Through our blends and innovative experiences, we aim to ensure that spirits by ABD become the preferred choice for all our consumers”
Over the past years, ABD has harnessed technology, leveraged marketing strategies and curated the best product line to establish itself as the spirit company of choice.
ABOUT ALLIED BLENDERS & DISTILLERS
Allied Blenders and Distillers Pvt. Ltd. is a Kishore R. Chhab ria pro moted company. ABD is the 3rd largest spirits company in India with volumes of 32.8 million cases for the year 2019-20. Its flag ship brand is the famous Officer’s Choice Whisky counted amo ngst the world’s largest-selling whiskies. The portfolio includes Sterling Reserve Premium Whiskies, Officer’s Choice Blue Whisky, Kyron Premium Brandy and Jolly Roger Rum. ABD possesses a strong sales and distribution network nationally and a pan-India manufacturing base that includes 40 manufacturing / bottling units. It has 14 sales offices in 27 states across the country.
*Volume includes Export
BRAND SOCIAL MEDIA HANDLES:
- Sterling Reserve (For B10 and B7):
Facebook: @SterlingReserveOfficial
Instagram: @sterling.reserve
- OC Blue
Facebook: @OfficersChoiceBlueABD
Instagram: @officerschoiceblue
- Kyron
Facebook: @KyronPremium
Instagram: @kyronpremium
