Snapchat premieres new Creator Shows
“What’s On My Plate” with Anushka Sen & “Vir Das – The Most Epic Max Show”
Watch Anushka Sen’s culinary skills & Vir Das’ wit on June 19th & June 24th respectively exclusively on Snapchat Discover
Chennai , June 17th, 2021: Snap today announced the launch of its first local and original Indian Creator Shows, produced by Qyuki and Weirdass Comedy featuring leading television actress Anushka Sen and the rib-tickling comedian Vir Das. The shows are powered by unique concepts and relatable characters made for Snapchat’s mo bile first audience that are sure to resonate with the Snapchat community in India. These shows, will air exclusiv ely on Snapchat Discover, were first announced in October 2020 alongside a slate of other exclusive and Snap Original content.
In “What’s On My Plate”, Snapchatters follow Anushka in the kitchen as she makes some of her favourite dishes, whilst taking on a series of cooking challenges set by her ‘Food Wheel’ Snapchat Lens. The weekly series premi eres June 19 with new episodes coming out every Saturday and will feature special appearances from Anushka’s family and friends who sample and rate her food creations.
In “Vir Das – The Most Epic Max Show”, he will take on seemingly impossible and new challen ges, pushing his bo undaries and trying different things. Each challenge is either ‘Epic’ or a comp lete ‘Fail’, but either way, Vir makes it a fun lear ning experience. The weekly series premieres June 24 with episodes coming out every Thurs day and each episode will give viewers a glimpse of the real Vir and a sneak peek into his life and friends.
Snap’s Creator Shows are first person, perso nali ty driven shows made exclusively for Snapchat and available on ly on Snapchat’s Discover platform. Like all Shows on Snapchat, episodes average three to five minutes in length, are full-screen vertical and paced for mobile. Each series is authentic to the creator’s passion and is available to more than 70 million viewers in India who have watched Snapchat Shows in the last year. As of March 2021, Sna p’s daily active user base in India grew by over 100% every quarter for the last five quarters.
“Shows on Snapchat are designed to both inform and entertain: created to reflect and celebrate the diverse voices, exp eriences and passions of the global community of Snapchatters. Snap’s unique original programming is locally nuanced for the Indian viewers. We’re thrilled to launch these two new Creator shows – each one a window into the lives of some of India’s most popular creators. ” said Vanessa Guthrie, Head of Snap Originals.
