ŠKODA AUTO DIGITISES SHOWROOMS ACROSS INDIA WITH INDUSTRY-FIRST INNOVATIONS
- All new concept enhances customer interactivity, engagement and offers an immersive experience across ŠKODA’s showrooms
- Redefines customer interactivity with all new digitised showrooms
- India-first touch screen Digital Car Information Stand alongside the display car
- India-first 7 centimeters 360-degree Interactive Table in the customer lounge
- Replete with stylish and warm wooden finish on walls embedded with car details and art
- Heritage Wall allows customers to engage with the legacy of ŠKODA
Mumbai, May 23, 2022 –While the KUSHAQ and the SLAVIA are the heroes of ŠKODA AUTO’s INDIA 2.0 Proje ct, the endeavour of INDIA 2.0 continues with improving and enhancing customer experience. As part of this ve nture, ŠKODA AUTO India have introduced an all-new, streamlined, uniform showroom experience that confor ms to a new sense of aesthetic and revolutionises customer experience with market-first immersive and inter active technologies that enhances customer engagement with ŠKODA cars in the metal and virtually.
Commenting on the revolutionary showroom experience, Mr. Zac Hollis, Brand Director, ŠKODA AUTO India sai d, “We have always maintained INDIA 2.0 was not just about cars, but also completely redefining customer expe rience. While the SLAVIA and KUSHAQ are torchbearers of the project’s product line, our new array of revolutio nary showrooms are torchbearers of our customer-first approach, helping us on the path of making this the Big gest Year for ŠKODA AUTO in India. These revolutionary showrooms feature never-seen-before interactive and immersive elements ensuring that not only is a ŠKODA a memorable ownership experience, but a memorable pu rchase experience too. It completely moves ahead the goalpost when it comes to the experience of shopping, inspecting, testing and buying a car.”
One of the pioneering industry firsts in India is the presence of a touchscreen Digital Car Information Stand besi de each and every car on the showroom floor instead of a static specification sheet on paper. This Stand, apart from displaying the specifications of the car, also allows the customer to scroll through features, specifications, variants and a comparison feature among others enriching customer engagement and interaction.
Yet another pioneering first is the 139.7 centimeters touchscreen Interactive Table in the customer lounge. This table allows customers to virtually interact and immerse themselves in the car, with 360-degree interior and ex terior views and the ability to zoom and spin the virtual car. The Interactive Table aids customers by allowing th em to virtually inspect and experience the cars, variants and colour options that may not physically be present on the showroom floor. It lets them fully see, engage and very nearly touch the interiors and exteriors of an array of variants allowing them to compare and choose, making for an informed purchase decision.
The new line of ŠKODA AUTO India showrooms take on a Warm Concept. Instead of bland, white walls, the dé cor is adorned by a rich wooden finish embedded with nature graphics, works of modern art, pictures from the Czech Republic, and delectable design and compon ent details of various ŠKODA cars. Then there are Heritage Walls with videos showcasing the lineage and pedigree of ŠKODA AUTO. In addition, these new modern spaces will also host a Video Wall, a giant screen that can set and alter the ambience in the showroom with rich content on the large screens. The Wall will also display specific models and ŠKODA initiatives including service and mai ntenance campaigns.
Integral to the experience is the iConsultant App. It will help customers view various ŠK ODA cars in different colours through various videos and feature modules. The app acts as a ready reckoner for sales personnel to provide a rich and immersive demonstration on the features and capabilities of various ŠKODAs with High De finition content integrated with Customer Relationship Management.
Each showroom has two Highlight Cars. Some showrooms have them placed on a wooden floor lending luxury, warmth and class to the car. Some others have them placed on a road graphic, lending visitors and customers a sensation of motion and perspective of the car on a road. These elements vary depending on the layout and ae sthetics of each showroom.
Along with expanding the network and increasing customer touchpoints, these path-breaking showrooms are an endeavour of ŠKODA AUTO India to enhancing customer experience all through the buying, ownership and maintenance process of ŠKODA cars.
ŠKODA AUTO
- is successfully steering through the new decade with the NEXT LEVEL – ŠKODA STRATEGY 2030.
- aims to be one of the five best-selling brands in Europe by 2030 with an attractive line-up in the entry-level segments and additional e-models.
- is emerging as the leading European brand in India, Russia and North Africa.
- currently offers its customers 11 passenger-car series: the SLAVIA, FABIA, RAPID, SCALA, OCTAVIA and SUPERB as well as the KAMIQ, KAROQ, KODIAQ, ENYAQ iV and KUSHAQ.
- delivered over 870,000 vehicles to customers around the world in 2021.
- has been a member of the Volkswagen Group for 30 years. The Volkswagen Group is one of the most successful vehicle manufacturers in the world.
- independently manufactures and develops not only vehicles but also components such as engines and transmissions in association with the Group.
- operates at three sites in the Czech Republic; manufactures in China, Russia, Slovakia and India primarily through Group partnerships, as well as in Ukraine with a local partner.
- employs more than 43,000 people globally and is active in over 100 markets.
ŠKODA AUTO INDIA
- fascinating customers in India since 2001.
- offers five models in India – SLAVIA, SUPERB, OCTAVIA, KUSHAQ and KODIAQ.
- present in more than 100 cities across the country with over 175 customer touchpoints
- recorded a triple digit growth of 130% with 23,858 units sold in 2021
- ŠKODA AUTO India website – škoda-auto.co.in
- ŠKODA AUTO India Communications Twitter Handle – @SKODAIndia_PR
