SHIL – Hindware appliances
Hindware Appliances launches new range of auto-clean chimneys on Flipkart
Introduces ‘Ripple series’ and ‘Alexio series’ – new range of auto-clean chimneys on Flipkart
Chennai , July 1, 2020: Somany Home Innovation Limited, makers of ‘Hindware Appliances’ and one of the top three players in the kitchen appliances segment in India, has launched another futuristic range of auto-clean ch imneys ‘Ripple Series’ and ‘Alexio Series’, on Flipkart, India’s homegrown e-commerce marketplace. The latest range of appliances offers advantages like advance level filtration, high suction speed and motion-sensing amo ng others. On the pricing, the Ripple Series has two variants Ripple SS and Ripple Black which are priced betw een INR 24,990 and INR 26,990. The Alexio Series has one model and is priced at INR 22,990. These products will be available on Flipkart, which is celebrating “The Grand Kitchen Sale” from July 1 to July 6, 2020.
Amidst the ongoing disruption in the retail industry, virtual is the new way for brands to stay connected with their customers. Therefore, Hindware Appliances has joined forces with Flipkart to strengthen its e-retail bu siness and consistently bring their new offerings to their customers. Both the Ripple Series and Alexio Series auto-clean chimneys offer filter-less technology, max. suction of 1200 m3/hr, thermal auto-clean, and energy-efficient LED lamp. The Ripple Series comes in two sizes – 600 mm and 900 mm and are equipped with motion sensors for ease of use and metallic blower. The Alexio Series also offers 3-speed touch control and a metallic oil collector. 
Mr. Rakesh Kaul, CEO and Whole Time Director, Somany Home Innovation Limited said, “As we continue to work in the new normal, at Hindware Appliances, our top priority is to enrich our consumer’s lifestyle and ‘give more power in the hands of consumers’. The new ran ge of kitchen chimneys ‘Ripple series’ and Alexio series’ are designed to simplify liv es with smart automation while offering industry-best fea tures. Through our strategic association with Flipkart, we will continue to offer our consumer the widest and new generation range of applia nces thereby enabling enhanced delight for our consumers.”
Hindware Appliances is one of the fastest-growing consumer products in the country ranging from water he aters and water purifiers to air coolers, air purifiers, extractor fans, and kitchen appliances, which are all rele vant in the modern consumer lifestyle of today, with each contributing to make better homes a reality in India. Currently, Somany Home Innovation Limited (SHIL) has a network of over 9,250+ retail outlets, 700+ distributor partners and our network of more than 800 modern retail stores across India. Recently, the company expanded its product category into IoT enabled appliances across water purifiers, water heaters and chimneys.
