Sherif Master Launches India’s First
Sherif Master Launches India’s First Dan ce OTT Platform, JOOPOP HOME
**Vadapalani, Chennai** – Celebrated choreographer **Sherif Master**
marked a significant milestone today wi th the launch of **JOOPOP HOME**, Ind ia’s first-ever OTT platform
Dedicated to dance. The app, unveiled a t a vibrant event at Nexus Vijaya Mall, V adapalani, promises to revolutionize ho w dance enthusiasts, performer s, and cr eators engage with the art form.
The event was graced by Sherif’s close fr iends and collaborators, including a ccla imed filmmaker **Karthik Subba raj**, di rector **Rajkumar Periyasam y**, and ac tor **Bobby Simha**. Their presence hig hlighted the deep persona l and profess ional bonds Sherif has nurtured over the years, reflecting his in spiring journey in the world of dance.
Sherif Master’s path to success is estm ment to dedication and perseverance. H e began his career in **2003**, teac hing at his own dance school, **Sherif Dance Company (SDC)**, where he hon ned his craft and trained aspiring dan cers. It is to be Noted that Reputed Act ress **Sai Pallavi trained from Sherif dance compa ny and went on to becom e a great danc er on-screen..Later in **2009, Sherif ach ieved national fame as the title winner o f **Ungalil Yaaru Adutha Prabhu Deva**, a dance comp etition directed by Rajku mar Periyasamy. This life-changing victo ry not only brought him recognition but also ope ned the doors to his career as a film choreographer.
Since then, Sherif has choreographed ov er **250 songs** across Tamil, Mala yala m, Telugu, and Kannada films, carving a unique niche for himself in the industry. His collaborations with Rajk umar and K arthik Subbaraj have been particularly n otable. Sherif choreographed the hit son gs in Rajkumar’s rece nt blockbuster **A maran**, and with K arthik, he has work ed on every film fr om **Iraivi** to the up coming **Suriya 44**, showcasing his cre ative genius an d versatility.
The stars present at the event shared a n intriguing insight into Sherif’sunwa v ering commitment to his vision. Karthik Subbaraj, Rajkumar Periyasamy,and Bo bby Simha revealed that Sherif had been talking about the idea for JOOPOP HO ME for nearly 6-7 years. They noted ho w his relentless belief in the project had finally brought it to life.
Speaking about Sherif’s journey, Rajkum ar Periyasamy said: *“I’ve witness Sher if’s unwavering commitment to dance since his early days. His vision and passi on were evident even during the compet ition I directed in 2009. Watching him la unch JOOPO HOME is a p roud moment for me, as it reflects his ability to dream big and achieve it.”*
Karthik Subbaraj echoed these sentim ents: *“Sherif is not just a choreograph er; he is a storyteller through moveme nt. Every project we’ve worked on toge ther has been elevated by his creativ ity. JOOPOP HOME is a testament to his dr ive to take dance to greater heights .”*
Sherif, visibly moved by the over whel ming support at the event, shared his v ision for JOOPOP HOME: *“Dance has been my life since the very beginning. Starting with my dance school, to the competition in 2009, and now as a film choreographer, I’ve always believed in pushing boundaries. JOOPOP HOME is my way of giving back to the communi ty and creating a space for dancers to s hine on a global stage.”*
The app aims to be a comprehensive pl atform offering tutorials, performance s, competitions, and exclusive behind-the-scenes glimpses into the world of dance. Sherif hopes it will inspire a nd empower the next generation of dance rs while giving them access to unparall eled opportunities.
The event culminated in heartfelt spee ches and applause, with Sherif Master ’s close friends emphasizing the importan ce of this moment not just for him but for the entire dance fraternity.
**About JOOPOP HOME**
JOOPOP HOME is India’s first OTT platf orm focused solely on dance, offering a wide range of content to entertain, edu cate, and inspire dancers and enthu sias ts. The app is available for download no w, inviting users to be part of a g rowing global dance community.
As Sherif Master embarks on this new chapter, his journey continues to insp ire, reminding everyone that with pas sion and determination, dreams can in deed take flight.
