ShareChat becomes the Official Content Partner for Tamil Nadu Premier League
This association brings key moments from the league on ShareChat including match content, behind the scenes action and interviews of leading cricketers
4th August 2021, Chennai: ShareChat, India’s leading social media platform today announced its association with the Tamil Nadu Premier League (TNPL) as the Official Content Partner for the tournament. Cricket fans now have a new destination to experience the love of the game, access behind the scene moments and connect with their favorite teams and players.
The association will not only connect ShareChat community with TNPL by bringing the best moments from the league, but also expand TNPL’s branding across Tamil speaking markets.
The ShareChat community would be engaging on the platform to cheer and support their favourite teams and players. The partnership is ShareChat’s first association with a cricket league and is another effort towards facilitating a meaningful social experience for the platform’s 180 million-strong monthly active user community.
Speaking on the partnership, Shashank Shekhar, Director, Content Strategy and Operations, ShareChat said, “TNPL has a huge viewership and ShareChat’s exclusive partnership will bring fans closer to their favourite teams and players. We understand the emotional connection that our community has with cricket and are equally excited to join hands with TNPL. ShareChat has consistently endeavoured to strengthen its content offering across genres with sports being a key focus and this is another effort to enhance our community’s experience on the platform.”
R S Ramasaamy, Hon. Secretary, Tamil Nadu Cricket Association shares his remarks, “This association with ShareChat is another attempt to make TNPL accessible to newer platforms and in turn expand the reach of the event. We strongly believe that the platform’s influence in the Indic language ecosystem and massive outreach will bolster our engagement with cricketing fans not just in Tamil Nadu, but also all across the country. We look forward to leveraging this unique opportunity by providing access to some incredible moments and presenting budding cricketing heroes to the ShareChat community.”
About ShareChat
ShareChat is the leading Indian social media platform, with over 180 million monthly active users. It allows users to share their opinions, record their lives and make new friends – all within the comfort of their native language. Spearheading India’s internet revolution, ShareChat is changing how the following billion users will interact on the internet. Available on both iOS and Android, click here to download ShareChat.
