Sensodyne Celebrates the Role of Dentists
with AI-Powered Personalized Videos on World Dentist’s DayCelebrating the role of heroes of oral healthcare on World Dentist Day
Reached 38MN consumers with 3800 personalized videos across 800 pin codes.
09 October 2024, India: Sensodyne, a leading oral care brand from the house of Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) has launched an innovative digital campaign using the power of AI to create personalized videos of dentists across the country, highlighting their role in improving oral health and making daily experiences joyful for individuals.
This AI initiative involves creating 3800 customized videos with dentists, aimed at establishing dentists as ‘Doctors of Joy’. These personalized videos will express gratitude for the dentists’ role in spreading happiness by enabling individuals to live the moments of joy without any discomfort of oral health issues. These videos, aimed at being shared across various cities, would be a powerful way to highlight their role in individual’s lives.
This thoughtful gesture will be promoted using digital platforms like YouTube and will be strategically distributed across 800 key pincodes with an estimated reach of over 38 million, targeting metros, tier I & II cities.
“At Sensodyne, we understand the crucial role that dentists play in helping people live healthier, happier lives. This World Dentist’s Day, we wanted to honor the dedication of dentists and express our heartfelt gratitude for the joy they bring to people. By creating personalized videos, we aim to celebrate each dentist’s contribution and show them how valued they are in improving individuals’ oral health and overall well-being” said Kishlay Seth Category Lead – Oral Healthcare, Haleon.
The initiative builds on Sensodyne’s continued efforts to champion oral health through engaging digital campaigns. In addition to the personalized video tributes, Sensodyne also released four short films highlighting the significant role of dentists to empower individuals to experience life’s precious moments of joy without any fear.
About Haleon India (erstwhile GlaxoSmithKline Consumer Healthcare)
Haleon in India is a leading fast-moving consumer healthcare company with a clear purpose to deliver better everyday health with humanity. Currently, Haleon India is operating in oral care, digestive health, pain management and respiratory, and vitamin mineral supplement with iconic brands such as Sensodyne, Parodontax, Polident, Eno, Iodex, Crocin, Otrivin, Centrum.
