SARA ALI KHAN STUNS AT THE PEPSI X HUEMN’S SHOW
~The collection was showcased at a fashion show in Mumbai~
~Consumers can get their hands on the new collection available online at www.huemn.in ~
Chennai, 19th December 2022: Youth-centric brand Pepsi® and fashion label HUEMN came together last night to bring one of the most scintillating fashion showcases for audiences with an all-new collection full of SWAG. T he presentation enthralled audiences as Bollywood Superstar Sara Ali Khan walked the 200 foot ramp as the sh owstopper sporting a marquee piece from the collection.
Fashion is always a medium of self-expression for youngsters across the globe and this runway presentation was an ode to the self-belief of the young generation that aren’t afraid of standing up for themselves.
Speaking on the collaboration, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India said, “We are absolutely thrilled to have partnered with HUEMN for this collection that defines SWAG like nothing else. Pepsi & HUEMN have a similar vision to empower the community that we are a part of – this young demographic is armed with confidence, and we are constantly evolving our offering to encourage the youth of India to be their true selves. Our collaboration with HU EMN is our commitment to celebrate this very philosophy of self-expression and no better way than Fashion to achieve this.”
Commenting on the collection, Pranav Misra, Co-Founder & CEO, HUEMN said, “As we celebrate HUEMN’s 10-ye ar journey in the Fashion Industry, partnering with Pepsi for this presentation was seamless. Both the brands have cre ated a unique culture around them and consistently pushed boundaries in the community. This collection is now for the youth of India and we could not be more excited for our community to embrace it.” – Pranav Misra, Co-Founder, Hu emn.
Seen at the event were notable names like Shibani Dandekar, Esha Gupta, Kubbra Sait, Lisa Mishra, Lakshmi Lehr to name a few.
Consumers can get their hands on the outfits with the collection now available online for sale at www.huemn.in while the collection will be complemented with limited-edition, exclusive Pepsi® Black X HUEMN cans.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and te rritories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a compl e mentary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, M ountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with Peps iCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring pos itive change for the planet and people. For more information, visit www.pepsico.com
About HUEMN
HUEMN (pronounced: human) is a ready-to-wear fashion label that is homegrown in India. With product line of contemporary, handcrafted, unisex clothing, the label creates relevant fashion that is informed by the social, poli tical, cultural landscapes of our times. HUEMN has won multiple accolades for their work including the Vogue In dia Fashion Fu nd 2017, Elle style awards; consecutive GQ style lists and Grazia most influential; and also, the Ell e Award for Luxe daywear for being one of the first labels worldwide to introduce Athleisure. HUEMN won the Vo gue Talents award 2019 and went on to showcase its SS19 in Milan,
supported by Vogue Italia. Appreciated by Fashion giants like Hypebeast, HUEMN is written about in WGSN
forecast as one of four mass global influencers of the future HUEMN was also a part of CII’s core group task for ce for luxury, representing the Indian fashion industry in the year 2018 and 2019.
HUEMN’s biggest influence is the human mind and the power it wields, and How it provokes the evolution of our culture and communities. The visual language has always been provocative and an effort to understand the desir es of the customers and to educate the masses with an idea of whose time has come. Hence, over the years HUE MN was a part of multiple campaigns and collaborations.
This year HUEMN completed 10 years in the industry. To mark this anniversary, HUEMN looked into doing work that hinted at a bit of nostalgia. The whole Lakme fashion week 2022 collection was about reflections of work do ne along these years, and the collection was written about by Vogue, Grazia etc, and was one about by Vogue, Gr azia etc, and was one of the major trendsetters in the streetwear hemisphere.
About the collection
The line deep dives into signature HUEMN IP with garments that are conversation pieces, hand-drawn prints, po werful statement pieces, inclusive fits, and meticulously handcrafted textures that HUEMN is known for. The ha ndmade HUEMN Gorilla also weaves its way through the line-a grounding reminder of an ever-evolving HUEMN ; and a celebration of our first ten years on the landscape.
The partnership between HUEMN and PEPSI is a strong one. Both companies believe in adding value to their co mmunities with respect to society’s diverse fabric.
