Royal Enfield One Ride 2021 on September 26
Royal Enfield One Ride 2021 on September 26 10th edition of the global ride to focus on Responsible Travel
- One Ride celebrates the spirit of pure motorcycling and the camaraderie among Royal Enfield riders across the world
- One Ride 2021 to galvanize the riding community towards adopting responsible travel practices
New Delhi, 21st September 2021: Royal Enfield, the world’s oldest motorcycle brand in continuous production, today announced the date for its global marquee ride that celebrates the spirit of motorcycling – the Royal Enf ield One Ride. One of the world’s largest curated single-day rides, One Ride calls on riding enthusiasts and Royal Enfield riders across the world to come out and ride as one, celebrating the camaraderie and brotherhood. The 10th edition of One Ride will be organised across 35 countries on September 26, 2021, with strict adherence to all COVID protocols.
While One Ride celebrates riders and their common passion and enthusiasm for riding a motorcycle, this year Royal Enfield is rooting for the adoption of Responsible Travel practices by its rider community, in a bid to #Lea veEveryPlaceBetter. Towards this, a behaviour change campaign is being launched to sensitise and encourage riders to – carry their own waste back, support local communities and businesses, avoid single-use plastic during the ride and maintain all COVID protocols.
Further, in-keeping with the core theme of #LeaveEveryPlaceBetter, Royal Enfield has partnered with civil soci ety organisations like Saahas, Waste Warriors, Humanmatrix and Wildlife Conservation & Birds Club, in India, to kick start its journey towards going zero-waste on its rides and events.
Over the past few years, Royal Enfield has made significant efforts towards encouraging riders to travel respons ibly especially with its marque rides to the Ladakh region, which have positively impacted the livelihood of local communities. As part of its Social Mission of ‘Responsible Travel’, the brand has introduced several initiatives to empower the locals such as supporting over 60 homestays in remote locations in Ladakh, rural electrification with solar power impacting 682 households in rural Ladakh, tourist centres providing access to toilets & local food, and many more. Royal Enfield also works closely with local administrations to monitor waste management in these regions. This is part of Royal Enfield’s larger program on promoting Responsible Travel and working with local communities at destinations that are frequented by its riders.
This year, One Ride will see motorcycling enthusiasts of all ages from diverse regions and social identities come together on this day for a ride that is inclusive and fiercely unique. The camaraderie of thousands of Royal En field enthusiasts will be enlivened over the world as they gear up to participate in One Ride, while creating awareness around and focusing on adopting ‘Responsible Travel’ in a bid to #LeaveEveryPlaceBetter. To ensure ri ders safety, strict COVID protocols will be followed at all locations. All riders will be checked for temperature and vaccination certificate (one dose or both). Along with this wearing a mask will be mandatory and all riders will be encouraged to keep a safe distance from each other.
One Ride 2021 is being organized across more than 400 cities in India, and 35 countries globally including Arg entina, Columbia, Spain, Mexico, Peru, Chile, United Kingdom, Ecuador, France, Uruguay, Costa Rica, Indonesia, Australia, Korea, Japan, Singapore, Spain, Cambodia, Philippines, Thailand, Brazil, Dubai, France, Italy, and Ge rmany among others. Enthusiasts can either join a ride or host a ride by visiting the official website.
To be part of the ride, please register at – royalenfield.com/oneride/
#RoyalEnfield #OneRide #LeaveEveryPlaceBetter #PureMotorcycling
About Royal Enfield
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted moto rcy cles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are en gaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium line-up includes the all-new Meteor 350 cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, and the iconic Bullet 350 and Classic 350 singles. Riders and a pas sionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through 921 large format dealerships and 638 studio stores in all major cities and towns in India and exports to over 60 countries around the globe. The company’s tw o state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Royal Enfield recently invested in two world-class technical centers, in Bruntingthorpe, UK, and Chennai, India, and in 2020 opened its first assembly unit outside India, in Buenos Aires, Argentina. With more than 17% growth year-on-year for the last 5 years and sales in international markets up 96% in 2019-20, Royal Enfield is the leader in the global mid-size motorcycle market.
