QUAKER BRINGS THE #POWEROF5 IN ONE WITH NATURALLY FIBER-RICH QUAKER OATS MULTIGRAIN
Offers the #PowerOf5 – Oats, Wheat, Barley, Ragi & Flax Seeds – for a wholesome start to the day
Link – https://www.instagram.com/p/Cg_fNWYgJ6_/
Chennai, 16th August 2022: Harnessing the nutritious goodness of Oats, Wheat, Barley, Ragi and Flax Seeds, Quak er, PepsiCo owned international brand and one of India’s leading brands in oats segment, has introduced the new & improved Quaker Oats Multigrain. Packed with the #PowerOf5 – four grains and one seed – this newest offeri ng is wholesomely delicious that gives consumers the right energy to start to their day.
Quaker Oats Multigrain has been developed based on the insight that consumers today have become increasing ly health conscious. To achieve an active lifestyle, consumers are diversifying their breakfast options by replaci ng everyday ingredients like Atta, Biscuit & Bread with nutritious alternatives that are tasty, wholesome, and ea sy-to-prepare. Moreover, consumers are opting for a ‘mix’ of local and international grains for a familiar yet elev ated taste experience. In light of this, multigrain has emerged as a one of the growing segments across meal occ asions.
Catering to the growing demand of multigrain options, Quaker Oats Multigrain has #PowerOf5 – oats, wheat, ragi, barley and flax seeds. Quaker Oats Multigrain have high fiber content that aids in gut health. It also has well known ingredients like wheat known as a source of energy; barley – a source of fiber, ragi – a source of calcium and flaxseeds – a source of protein. Together they help you feel energetic. Quaker Oats Multigrain has the good ness of oats and perfectly blends with the local Indian taste of ragi and wheat. Additionally, it has premium app eal of barley and flax seeds, uplifts the breakfast experience and makes it wholesome and delightful.
Expressing her thoughts on the launch of Quaker Oats Multigrain, Sonam Bikram Vij, Associate Director and Category Head – Quaker Portfolio, PepsiCo India said, “As one of the pioneers in the breakfast category, we are com mitted to inspire consumers with nutritious choices to suit their preferences. Our research has revealed that nutrition-consciousness has increased amongst the consumers in India, and they are constantly looking out for nutritious multigra in options for breakfast. Recognizing this consumer preference for a wholesome start to the day, we’re delighted to bring fiber-rich, easy-to-cook and flavourful, Quaker Oats Multigrain. The elevated version of Quaker Oats Multigrain enhan ces the breakfast experience for adults and young ones by giving them the benefits of five ingredients – Oats, Wheat, Ba rley, Ragi and Flax Seeds – without having to compromise on taste and enables them to do more of what they love!”
Quaker Oats Multigrain is available in 300g for INR 89 and 600g for INR 175 on leading retail and e-commerce platforms across key markets in India.
About Quaker:
Quaker Oats was launched in India in 2006. The brand Quaker is more than 140 years old and is a world leader in the oatmeal segment. Quaker Oats is a 100% wholegrain and natural source of carbohydrates and dietary fibre. It has unique soluble fibre called βeta Glucan, which is scientifically proven to help reduce cholesterol (cholest er ol is a risk factor for heart diseases). In India, Quaker Oats are also available in variants such as Quaker Plain Oa ts, Quaker Oats Multigrain and Quaker Oats with Flavour Mix
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includ es iconic brands like Pepsi, LAY’S, Kurkure, Tropicana 100%, Gatorade and Quaker. In less than two decad es, the company has been able to organically grow eight brands, each of which generate Rs. 1000 crores or more in est imated annual retail sales and are household names, trusted across the country. PepsiCo’s growth in India has be en guided by our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com
