Prestige Group brings alive emotional quotient as its USP in their latest ’Joyful Living Forever’ campaign
~Leveraging the trust and emotional connect with its loyal patrons, the TVC breathes fresh air in the real estate sector~
National December 21, 2021: Prestige Group, one of the leading real estate developers in India has unveiled the “Joyful Living Forever” campaign which resonates with the brand’s commitment to build spaces that create memories for a lifetime, celebrates every emotion, and instills a sense of pride that comes with being a part of the Prestige family.
Through this TVC, the brand narrates how Prestige relates to every patron’s emotion. Every place in the world has innumerous memories attached to it and each space at Prestige brings an evocation of certain sets of remembrance. The soulful connections of a wedding hall that has seen the startling eyes of a gorgeous bride, a Golfshire that has seen a typical father trying to pass the self-proclaimed master skills he had back in the day and the old home that has seen 4 decades of a couple living together through thick and thin, are all brought to life through the heart touching visuals in Prestige Group’s new commercial.
Uzma Irfan, Director, Prestige Group, remarks, “Prestige is an emotion, a pride that we carry. We don’t just build buildings. We build spaces that create wealth & memories for generations to come. Our ‘Joyful Living Forever’ campaign encapsulates this commitment and aims to forge that special connection with our audiences/patrons. Our goal with this TVC is to strengthen our brand value in the existing markets and establish our credibility backed by our esteemed lineage in the new markets that we foray into and sustain the emotional connect and pride that our customers associate with being a part of the Prestige Group”.
Shot exclusively at Prestige properties, the new commercial conceptualized by “By the Gram “stands successful in maintaining curiosity till the end. It will be promoted on news channels, DTH, OTTs, brand’s social and digital media platforms, through affiliate partners and other media avenues such as cinema and audio as radio jingle.
About Prestige Group
Prestige Group, one of the leading real estate developers in the country, has a legacy of over three decades in real estate development. It has diversified business models across the Residential, Office, Retail, and Hospitality segments with operations in 12 key locations in India. As of 30 November 2021, the Group has completed 250 projects with developable area of 136 mn sft and has 29 ongoing projects across segments, with total developable area of 36 mn sft. Further it has 34 mn sft under planning and holds a land bank with potential developable area of over 27 mn sft. The company has been graded CRISIL DA1 by CRISIL and enjoys credit rating of ICRA A+. The consolidated turnover of the company for the year ended March 31, 2020 is INR 82433 Mn.
