Parry’s Amrit Brown Sugar Presents The Hindu and Saregama M.S. Subbulakshmi Awards 2021 Voice Of The Year!
- EID Parry’s premium sugar product, Amrit Brown Sugar presents The Hindu and Saregama MS Subbulakshmi Award 2021 Voice of the year, to find and nurture young Carnatic talent and promote cultural heritage
- Grand finale witnesses a scintillating contest and mesmerizingsinging
Chennai, 07th January 2022: Ms.Samanvi, a second year B.A student from Udupi, was awarded The Hindu &Sar egama M.S. Subbulakshmi Award, 2021, Voice of the Year, presented by Parry’s Amrit Brown Sugar at the grand finale held at the Music Academy in Chennai on 7th Jan, 2021.
The award is a tribute to the memory of the queen of Carnatic music, M.S. Subbulakshmi and an effort to acknow ledge and appreciate young Carnatic vocalists. The event, in its ninth year and has been growing in stature and scale and has been providing a platform for young classical singers to exhibit their talents.
Each of the five finalists, chosen from a preliminary round, presented a 25minute performance during which th ey were accompanied by accomplished musicians on the Violin, Mridangam, Ghatam and Thambura. Judges of the prestigious event included senior vocalist S. Rajeswari, Rajkumar Bharathi and K KrishnaKumar.
The event was graced by Aruna Sairam, renowned Carnatic vocalist and guru who presented the award to the winner along with Navaneeth L.V., CEO, The Hindu Group and Aldrin Joseph, Associate Vice President (Marke ting), EID Parry (I) Ltd. The winner, Samanvi, will get to record an exclusive album with Saregama.
In her keynote address, Aruna Sairam said she was amazed with the focus and hard work the participants had put in, along with their talent. She also recollected anecdotes highlighting how M.S. Amma was an inspiration to any people on many fronts.
Addressing the media, Mr. Aldrin Joseph, Associate Vice President (Marketing), EID Parry (I) Ltd, said, “The amount of talent that the platform showcased was outstanding and the music presented by the participants was wonderful, mesmerizing and at times divine. Bharat Ratna M S Subbulakshmi is a great icon from Tamil Nadu in the world of Carnatic Music and we are extremely happy to champion this venture to discover and nurture young talent. In some ways it mirrors what we strive to do at EID Parry when we bring outpure,safe and healthful products like our sugar and sweeteners from a natural resource like Sugarcane. So this association with the traditional and naturally healthier brand Parry’s Amrit Brown Sugar was a good fit as the event showcased and also promotes the city’s cultural heritage. We wish all the participants a bright and successful future.”
About EID Parry: E.I.D. – Parry (India) Limited (E.I.D. Parry) is a listed company engaged in the business of Sugar and Nutraceuticals. Headquartered in ‘Dare House’ a heritage building, in Chennai, India, the Company is a part of the INR 369 Billion Murugappa Group, one of India’s leading business conglomerates. Founded in 1788, ‘Parry’ has been a household name for over 225 years. The Company holds the distinction of setting up India’s first sugar plant at Nellikuppam in 1842 and even today continues to pioneer new paths in each of its businesses.
Amongst the leading sugar manufacturers in India, E.I.D. Parry’s has 9 state-of-the-art sugar plants plants with a total sugarcane crushing capacity of 43,400 TCD, co-generation capacity of 160 MW and Distillery capacity of 234 KLPD that are spread across South India.
E.I.D. Parry is a pioneer and world leader in organic spirulina and micro algal products in the Nutraceuticals space. ‘ParrysSpirulina’, with 3 major international certifications, is sold in more than 41 countries across the globe. The highly specialised manufacturing Plants of the Nutraceuticals business for micro algal production are located at Oonaiyur and Saveripuram in Tamil Nadu. The Company also retains a significant presence in the farm inputs business through its subsidiary Coromandel International Limited.
