Paree Sanitary Pads stands with India’s Female Athletes in their journey of reaching for the sky through their campaign #ChampionForChampions
Brand Ambassador & Actress Janhvi Kapoor introduces these female athletes to audience through a special message
National, 10th March 2023: Paree Sanitary Pads, a homegrown brand by Soothe Healthcare has been actively w orking with real life women champions toward prioritizing menstrual health for women in India. This Internati onal Women’s Day, Paree Sanitary Pads extends its support to young female Indian athletes under #Champion ForChampions campaign. With this initiative, the brand celebrates and supports the sportsmanship of these yo ung athletes who are passionate and poised to make it big in their respective sports.
Campaign Film –
https://www.youtube.com/watch?v=gZVy9GBhwmk
With an aim to celebrate womanhood and open conversation around menstrual hygiene, Paree has created a dig ital film with an electrifying anthem with the female athletes and actress & brand ambassador Janhvi Kapoor.
Through this association with Sporting Ethos the brand supports female athletes across different sports through this sponsorship program. Under this, the brand stands with five very talented and young female athletes: Nar m ada Nithin, who recently won Gold in ISSF Shooting World Cup in Cairo 2023, Shikha Yadav, a member of the In dian Senior Women’s Rugby Team, Ruchi Yadav & Raziya Khan, represent Delhi in Sub Junior National Football Championship & Dolly Gola who is a Para athlete and has won 2 golds in Discus Throw.
The brand has been actively working with real life champions toward prioritizing menstrual health for women in India. Last year, the brand joined hands with Dr. Kiran Bedi and female police force to make a positive impact by raising menstrual hygiene awareness. Year on year, Paree has been bringing together the real champions from di fferent walks of life to open dialogue on making menstrual hygiene a priority for every woman.
On this association, Sahil Dharia, Founder & CEO, Soothe Healthcare commented, “As a proud, young Indian brand we want to positively impact the lives of young aspiring women having one common goal to ‘Reach for the Sky’. Sometim es all a champion needs to fly high is the right support. Through this association, we are not just helping these champ ions but also aim to encourage other girls and tell them that once you decide there’s nothing that can stop you from ac hieving your goals.” 
Talking more on the campaign #ChampionforChamp ions, Shruti Kapoor, Senior Manager – Marketing, So othe Healthcare said, “The campaign ‘Champion for Cha mpions’ has been very close to our hearts. It goes back to 2020, wh en we introduced this initiative for women poli ce officers during the covid phase. This year, we have co me forward to su pport the budding female athletes who are poised to make a mark in their respective sports. The film features a powerful anthem that highlights the zeal of these young athletes to achieve something big. Our brand ambassador Janhvi Kapoor has also stepped up to wish the best to the girls.”
Under the #ChampionForChampions initiative, Paree Sanitary Pads last year associated with Women Police Fo rce Pan India to add voice and power to dialogue on the importance of menstrual hygiene. The brand reached o ut to approximately 20,000 female police officers across 75 cities to not only provide them with the right mens trual protection but also promote the importance of menstrual health.
About Paree
Paree Sanitary Pads, from the house of Soothe Healthcare, is a women-centric brand that believes in addressing the real menstrual issues faced by women and helps them in prioritizing their menstrual hygiene and wellness. P aree is the only brand in India to have US FDA registration (U.S food and drug administration). Paree Sanitary Pa ds. has been awarded as E4M Pride of India – The Best of Bharat’ Awards 2022, Top Challenger brand in the D2C category- YourStory Media. 2022, Best use of PR- Silver, Indian Marketing Awards 2022, Exchange4Media 2022, Marketing on a Small Budget- Silver, Indian Marketing Awards 2022, Exchange4Media, Best TV Creative- Phar ma, Hospitals and Wellness Award- Silver, Indian Marketing Awards 2022, Exchange4Media, and Best Integrat ion of Brand and Movie- Silver, Indian Marketing Awards 2022, Exchange4Media.
About Soothe Healthcare
Soothe Healthcare is a ‘Spirit of Manufacturing’ award-winning company engaged in manufacturing, distribu ti on, and marketing of consumer hygiene products, is the parent company of feminine care brands Paree, as well as baby care brand Super Cute’s and adult care brand Super Liife. Soothe Healthcare is constantly working towa rds making a positive impact in the community by bringing simple, affordable, and reliable healthcare products.
