Panasonic bets big on AI to drive Refrigerator business
Panasonic bets big on AI to drive Refrigerator business
- Eyes 5% market share in the Refrigerator segment
- Combines intelligent sensors and 6-speed inverter technology in Refrigerators to extend smarter performance and increased energy efficiency
Chennai, June 22, 2020: To beat the summer heat, Panasonic India, a diversified technology company, aims to enhance customer experience with its AI enabled Refrigerator range powered by its unique Econavi technology. Catering to the evolving consumer lifestyle and the growing preference for smart appliances, Panasonic AI Re frigerators provide optimum cooling and upto 49% power saving* with its intelligent Econavi sensors along with best in class 6-speed Inverter Compressor. The AI-enabled double-door frost-free Refrigerator range is available in the capacity of 270L to 601L; priced from INR 22,900 to INR 89,999 respectively across all Panasonic brand shops, as well as online platforms such as Amazon and Flipkart for ease of purchase.
With the help of cutting-edge Econavi sensors, Panasonic AI Refrigerator monitors patterns and then adapts the energy usage around one’s lifestyle automatically. By monitoring lights, internal and ambient temperature and door opening/closing patterns; Econavi technology, in conjunction with 6 speed Inverter compressor, allows ref rigerators to regulate temperature in real – time and save energy without compromising on the freshness of the food.
Talking about the AI range, Mr. Harshal Soman, Head – Home Appliances Business, Panasonic India said, “Artificial Intelligence has ushered in a new era in the home appliances segment and has changed the way consumers are relying on their appliances to bring efficiency and comfort to their day-to-day lives. Catering to this need for enhanced product exp erience, we are continuously reinventing and strengthening our home appliance portfolio with advance AI technology such as Econavi and Inverter features. With the refrigerator household penetration of only 40%, there is a huge opp ort unity to tap in the Indian market. With the AI-enabled series, which is manufactured at our Jhajjer Technopark (Harya na) in India, we are targeting a market share of 5% by the end of FY20-21.”
Panasonic will be promoting the AI Refrigerator range through a digital campaign covering digital mediums such as LinkedIn, Twitter, Instagram, Facebook and Youtube.
Additional features:
Panasonic AI Refrigerators come equipped with AG Clean technology that deactivates upto 99.9% of bacteria in the refrigerator to keep food fresh and healthy and also boasts of 20% extra storage space with a 35L jumbo ve getable box, biggest in the industry, for better convenience. To extend maximum durability, Panasonic is also providing a 10-year warranty on the compressor to all customers.
About Panasonic:
Panasonic is a worldwide leader in the development of diverse technologies and solutions for consumers co vering home appliances, connected solutions, industrial devices, automotive and enterprise solutions. The company, which celebrated its 100th anniversary in 2018, has expanded globally and now operates 582 sub sidiaries and 87 associated companies worldwide, recording consolidated net sales of US$72.10 billion for the year ended March 31, 2019. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.
