OBEN ELECTRIC LAUNCHES INDIA’S MOST ANTICIPATED
OBEN ELECTRIC LAUNCHES INDIA’S MOST ANTICIPATED ELECTRIC PERFORMANCE MOTORCYCLE ‘RORR’
• ‘Rorr’ resonates Comfort, Design, and Ingenuity in the Indian E2W domain
• Priced at ₹ 99,999 onwards (ex-showroom)
• Pre-bookings open online from 18th March, for just ₹ 999
• Oben Electric to enter seven states spanning India in Q2, 2022
March 15, 2022, Bengaluru: Oben Electric, India’s upcoming and promising E2W (electric two-wheeler) manufa cturer has launched its first electric performance motorcycle- ‘Rorr’ in Bengaluru today. “We are aligned with th e country’s electric mission and support the Government’s initiatives to creating a sustainable clean-green mob ility solution and bolstering the seamless transition from ICE to EVs. In line with the same vision, we also strong ly believe that EVs can be made exciting and reliable. Hence, Rorr has been developed keeping in mind top fac tors such as performance, reliability, exquisite design, style, quality, dependability, and agility”, said Mr. Dinkar Agrawal, Co-Founder & COO.
A Made-in-India offering, Rorr is completely designed, developed, and manufactured in-house within the cou ntry by experienced professionals in the EV domain. Pre-bookings for Rorr will begin online today. Besides pr oviding Indian riders with a neo-classic design, Rorr also offers practicality and a performance-oriented riding experience. 
‘Rorr’ is a fresh new take on what two-wheelers ought to be with a neo-classic design for the 21st century and beyond. It is less engine and more engineering. Reaching an acceleration of 0-40 in just 3 seconds, a top speed of 100kmph and 2hrs char ging time, the motorcycle is fully charged and ready to roll a 200 km range (IDC). Three colour variants are available to con sumers at the moment. Rorr is a sleek and futuristic-looking e-motorcycle that boasts of some of the best-in-class spe ific ations, with patents filed for its critical components like motor, battery, controller, drivetrain, and design. It also has interactive connected vehicle features such as Predictive maintenance, Ride details, Battery status, Geo-fen cing, Geo-tagging, Battery theft protection, Charging station locator, On-demand service, and Roadside assista nce. Its ‘Combined Braking System’ and ‘Driver Alert System’ provide riders with visual and auditory cues, indic ating when the vehicle is ON, Stationary, or requires Mainte nance. A first-in-class gamification feature will also be introduced with Rorr, to revolutionize the consumer’s engagement with the motorcycle and other Rorr ow ners.
Online bookings are open from 18th March onwards and consumers can pre-book Rorr for just ₹ 999. They can also check their eligibility for Government exemptions, Financing, and Insurance options on the e-AMRIT portal of Niti-Aayog while buying an EV. 
Oben Electric’s new manufacturing facility in Electro nic City, Bengaluru, will soon begin its operations and production. The plant is equipped to meet an initial capacity of 3 lakh units per year.
Adding to this, Ms. Madhumita Agrawal, Co-Founder & CEO, said “Moving ahead, we will also be following a sta ble yet steady approach in expanding to newer mar kets without compromising on after-sales support, service, and expectations of our customers. We are keen on expanding to Delhi, Gujarat, Rajasthan, Maharashtra, Tela ngana, Tamil Nadu, and more cities in Karnataka in Q2, 2022”.
The company anticipates a steady sales figure through a robust dealership network across the above states in Q2. With a keen focus on customer satisfaction and after-sales support, Oben Electric will follow the hub-and-spoke model for making spare parts available on time, along with doorstep servicing for a faster resolution.
About Oben Electric
Oben Electric is an electric vehicle company founded by IIT Kharagpur & IIM Bangalore Alumni in August 2020. Oben Electric was founded with a motivation to develop new electric vehicles in-house with “Made in India” co mponents and create a global brand from India capable of delivering electric vehicles with exquisite designs, pre mium quality, and reliable products for the world. Oben Electric’s philosophy is to use technology and innov ati on to develop reliable, performance-oriented, and connected electric vehicles, with a balance of customer aspir ations, practicality, and affordability. Oben Electric’s strong foundation is laid by an extraordinary team of peo ple who bring successful entrepreneurial experience with prior hands-on expertise in developing and manuf a cturing electric 2-wheelers with complementing skillsets required to make it a success. Visit us at www.obenev.com
