Mother’s Recipe announces the launch of its “Exotic Sauces” category
- Exotic Global Sauces with innovative, contemporary, affordable, and consumer-friendly packaging with a Twist Nozzle
- Available in 6 different variants, made with the finest ingredients with no added MSG and no artificial colors
Chennai, February 08, 2023 – Exotic sauces have been gaining momentum in the Indian market across the food service and retail segments. Understanding Consumers’ increasing demand for Global Sauces in India, Mother’s Recipe, India’s leading Indian food brand has recently announced the launch of its new category of “Exotic Global Sauces” under the brand ‘Recipe’ – available in Red Chili, Green Chili, Garlic Chilli, Soya bean, Chilli Vinegar & Sriracha Sauce starting at Rs 55 only.
Recipe’s Exotic Global Sauces are available across the country and are made to cater to the ever-changing palate of Gen-Z and millennial consumers. The Recipe brand offers its consumers an exclusive proposition of versatility in cooking, the authenticity of taste, and exotic flavours through its range of sauces. These sauces are a vibrant assortment of international flavours ideal for dipping, marinating, and stir-frying that will enhance the taste of everyday meals.
The unique feature of this product range is its ‘Twist Nozzle,’ which is easy to use. The premium bottles are light, sleek & can be stored in the fridge easily. The brand has also launched a digital campaign for food lovers across social media platforms like Instagram, Facebook, Snapchat, Google, & Youtube. The company has come up with another interesting advertising campaign under the tagline- For the love of food. The video is a tribute to food lovers as it showcases the superior quality ingredients and the love for food using Exotic Global Sauces.
Commenting on the launch Ms. Sanjana Desai, Executive Director, Mother’s Recipe, said “For Recipe Sauces, we ha ve focused on packaging innovation keeping in mind our target customer – providing a superior & trendy product at an af fordable rate. Over the years we have noticed that consumers are experimenting with new cuisines & cooking at home. We at Mother’s Recipe have identified areas where we could encourage consumers to try something new. Keeping in min d the increasing demand for fusion cuisine which is innovative, healthy, and trendy we recently announced the launch of our latest category of Exotic Global sauces under our brand “Recipe” with no added MSG & which are available across In dia. With this launch, we have entered a new category of culinary sauces. To further amplify the announcement, we have also launched a Digital campaign which is purely a tribute to all the food lovers.”
The product range is now available at your neighborhood store & leading supermarket chains in Chennai,Delhi, M umbai, Bangalore, Pune, Hyderabad & key tier 2 Towns. You can also get them online on Big Basket & Blinkit. A dditionally, the brand has launch offers for consumers on our website; https://www.mothersrecipe.com/recipe /i ndex.html
About Mother’s Recipe
Desai Foods Private limited owns the brands Mother’s Recipe, ELMAC, Spread On & Dabee. The company with a robust distribution network across the country caters to diverse formats ranging from mom & pop stores, moder n trade outlets, multi-functional outlets, e-commerce, Defense and to Hotel Restaurants & Cafes (HORECA) / Fo od Service outlets. The company is one of the largest providers of traditional & authentic Indian taste exported t o more than 45 countries in the world. The current product portfolio in India consists of Pickles, Condiments Pas tes, Blended Spices, Ethnic Chutneys, Papad, Ready to Cook Spice Mixes and Instant Mixes. The company has 3 s tate of the art manufacturing facilities – in Pune, Kolkata & in Bharoda and is certified under ISO 9001-2008 and ISO 22000-2005. Mother’s Recipe have won various awards like the Consumer Voice Award, the Superbrand A ward, Product of the Year award along with ‘Two Star Export House’ status by the Ministry of Commerce and In dustry, Government of India.
All the products are available to buy online on www.mothersrecipe.com
About Recipe brand
Recipe Sauces are the latest addition to our glittering portfolio of delicious offerings and bring to you, a wide ran ge of international flavours that will spice up and elevate your everyday meals. Recipe is a young brand that spec ializes in providing versatile options of exotic sauces for a wide range of culinary experiences. With Recipe Sauce s, we intend to provide the consumer with the freedom & versatility of cooking, experimentation with everyday f ood, the best taste, and a lot of exotic flavours. The company ensures that only the best ingredients and high stan dards of manufacturing are used for making our products. Our objective is to continue delivering the real taste of love, to millions around the world.
