Mother’s Recipe and Fortune Sunlight Oil Join Hands to Spread Festive Cheer
Chennai, November 22, 2023 : Mother’s Recipe, a renowned brand known for its delectable and traditional flavo rs, is excited to announce its collaboration with Fortune Sunlight Oil, a trusted brand from the Adani Wilmar Gro up, for a grand festive promotion. With a focus on the vibrant states of Karnataka, Telangana, Andhra Pradesh, a nd the culturally rich regions of Kerala and Tamil Nadu, this collaboration aims to bring joy and culinary delight to countless households during the upcoming festive season.
Under this exciting collaboration, customers can avail of a special offer on the purchase of Fortune Sun Lite 5 Lit ers, wherein they will receive a complimentary 200g pack of Mother’s Recipe Ginger Garlic Paste. This promot ional offer aims to enhance the festive spirit and elevate the culinary experience for families across these states.
In conjunction with this campaign, Adani Wilmar has launched an extensive TV campaign on leading channels su ch as Zee Kannada, along with placed Point of Sale Materials (POSM) including posters for high retail visibility. T his multi-faceted promotional approach ensures that the message of this exclusive collaboration reaches every household, creating a buzz and anticipation for the upcoming festivities.
Ms. Sanjana Desai, Executive Director of Mother’s Recipe, expre ssed her enthusiasm about this collaboration, s tating, “Diwali is one of the momentous festivals that holds a special place in the hearts of Indians. And to make this Diwali even more special for our consumers, we have collaborated with Fortune Sunlight Oil. Mother’s reci pe Ginger Garlic Paste with the rich aroma & free from Class II Preservatives, we are confident that this promoti on will add an extra layer of joy and flavor to the festive celebra tions of our customers.”
With this festive offer, Mother’s Recipe aims to bring families together to celebrate the joyous occasions with festive dishes without any Class II preservatives and any added colours.
About Mother’s Recipe
Desai Foods Private limited owns the brands Mother’s Recipe, ELMAC, Spread On & Dabee. The company with a robust distribution network across the country caters to diverse formats ranging from mom & pop stores, mode rn trade outlets, multi-functional outlets, e-commerce, Defence and to Hotel Restaurants & Cafes (HORECA) / Food Service outlets. The company is one of the largest providers of traditional & authentic Indian taste exporte d to more than 45 countries in the world. The current product portfolio in India consists of Pickles, Condiments Pastes, Blended Spices, Ethnic Chutneys, Papad, Ready to Cook Spice Mixes and Instant Mixes. The company has 3 state of the art manufacturing facilities – in Pune, Kolkata & in Bharoda and is certified under ISO 9001-2008 and ISO 22000-2005. Mother’s Recipe have won various awards like the Consumer Voice Award, the Super bra nd Award, Product of the Year award along with ‘Two Star Export House’ status by the Ministry of Commerce and Industry, Government of India.
All the products are available to buy online on www.mothersrecipe.com
