MIA BY TANISHQ PARTNERS WITH ROYAL CHALLENGERS BANGALORE’S FIRST EVER ALL-WOMEN’S TEAM
~ Mia x RCB is ready to roar with #SheGotGame ~
March’23: Mia by Tanishq, one of India’s most fashionable fine jewelry brands, is excited to partner with the celebrated cricket franchise, Royal Challengers Bangalore’s first all-women team as their principal sponsor. The partnership reveres these remarkable players’ grit, perseverance, sweat, and struggle for creating a space and a legacy for women in cricket nationwide.
After a successful collaboration with Indian Olympic women athletes last season, the new-age jewelry brand is strengthening its long-standing commitment to encourage and support women in sports with cricket, the sport that resides in every Indian’s heart. Mia makes a bold move by associating with the first women’s team from RCB, which marks a milestone in the history of Indian women’s sports, to champion and celebrate women in sports.
The brand has always been at the forefront of building a symbiotic relationship with a culture of acknowledging, embracing, and supporting, women from various walks of life. This collaboration with RCB is a step ahead in making Mia more inclusive and diverse.
Mia’s association with the unrivaled players of the RCB team is the perfect match as each of these players is a true Mia woman who has a unique sense of style, which is not only powerful but also a true reflection of their indomitable spirit and can inspire the women of today.
Speaking about the association, Ms. Shyamala Ramanan, Business Head, Mia by Tanishq said, “Our association w ith RCB women’s team is a matter of great pride. Mia celebrates the modern woman achiever, who is fiercely independ ent, liberated, unapologetic about her choices, exuberates confidence, is a go-getter, and whose aura lights up everyone’s lives. All the women players are trailblazers and each one of them is independent, a dreamer, an achiever, and self-ex pressive – they espouse everything that a Mia woman is.
The association has brought in perfect synergy as Mia is a brand for the contemporary Indian woman who believes in realizing her dreams and that she is limited only by her vision which is exactly what our athletes believe in.”
Speaking on the occasion Rajesh Menon, Head & Vice President of RCB, said, “RCB is thrilled to partner with Mia by Tanishq, a brand that fits perfectly with our vision on the WPL franchise and how we wish to scale our marketing pr ogram with the help of likeminded partners. We look to build on the integrated marketing & communication plan from this season to a longer-term partnership.”
Keeping in tune with the team members’ lively personalities and vivacious attitude the brand is super thrilled to present to you a short film. Watch it and give these women in red and gold the loudest cheer, because #SheGotG ame. Join the brand in celebrating them and every other woman out there who shows up, and owns her day!
Watch the film here –
https://www.instagram.com/reel/CphONLTAQJr/?igshid=MDJmNzVkMjY%3D
Mia by Tanishq urges everyone to tune into the upcoming RCB matches and show support for women breaking boundaries and leveling up the playing field.
About Mia by Tanishq
Born with the heritage and the legacy of Tanishq, Mia is a brand of bold, modern, and chic jewellery. For the you ng and the young at heart and the stylish, Mia crafts gold jewellery in unique, minimal, and extremely versatile designs. Featuring a wide range, the collections from Mia are designed to accessorize you for every moment and every occasion effortlessly. Crafted in 18kt & 14kt gold the Mia line of jewellery has over 1500 designs starting at Rs.2999/-. Mia is a network of more than 100 standalone stores and is present in leading Tanishq stores. It has a presence from our home page https://www.miabytanishq.com/ and across other online platforms, https://www.amazon.com/, https://www.tatacliq.com/, and https://www.flipkart.com/.
About Royal Challengers Bangalore
The Royal Challengers Bangalore (RCB) is owned by Royal Cha llengers Sports Private Limited, a subsidiary of Di ageo India. T he Royal Challengers Bangalore (often abbreviated as RCB) ar e a franchise cricket team based in Ba ngalore, Karnataka, that plays in the Indian Premier League (IPL). One of the original te n teams, the team has ma de three final appearances in the IPL and reached the Playoffs for three consecutive years in 2020, 2021 and 20 22. The squad consists of a fine blend of proven stars of the international arena and emerging tale nt.
Royal Challengers Bangalore won the rights to own and operate a team in Women’s Premier League with a bid of 901 Crores in January 2023. RCB shaped a bold squad in the auction with the buy of distinguished Indian opener Smriti Mandhana (INR 3.40 CR), who also happened to become the most expensive buy not only at WPL but amo ng all other women’s cricket leagues in the world.
RCB has evolved in their journey of brand building with multiple business ventures like RCB Hustle (a fitness pro duct by RCB), Dash of RCB, a premium line of non-alcoholic mixer which is launched as an extension to already s uccessful venture, RCB Bar & Café. Dash of RCB is the first of other Fast-Moving Consumer Goods options that the cricket brand has launched. The next in line is Dash of RCB – Bar Snacks, Uncut by RCB – a plant-based meat product, soon to be launched.
RCB has adopted the philosophy #PlayBold which resonates both on and off the field – Defeats don’t defeat us, the Challenger Spirit keeps us alive’. Download RCB Mobile Application to know more.
