Media consulting firm Ormax Media has been tracking star popularity in Hindi,
Thalapathy Vijay and Allu Arjun are the most popular male stars in Tamil & Telugu cinema; Nayanthara & Samantha are the top female stars respectively
~ Results of the October edition of Ormax Stars India Loves, a monthly star popularity track, are out~
Chennai, November 19, 2020: Media consulting firm Ormax Media has been tracking star popularity in Hindi, Hollywood, Tamil & Telugu cinema. The track, called Ormax Stars India Loves, is based on consumer research conducted across India, in more than 400 cities & towns. With theatres re-opening in October 2020, the results of the latest edition become particularly relevant.
In the two main South Indian markets, i.e., Tamil & Telugu, the top honours are taken by Vijay (Thalapathy), Nayanthara, Allu Arjun and Samantha. The research covers 15 towns each in the states of Tamil Nadu and AP-Telangana respectively. Data for Ormax Stars India Loves is collected round the year using telephonic and online research.
Commenting on Ormax’s star popularity tracking, Gautam Jain, Partner – Ormax Media said: “Ormax’s star popularity ratings are an important metric that captures the true fan following of a star. Stars may see ups and downs in terms of box office performance and their personal life, but the loyal fan following of a star is built over several years, if not decades, and is not affected much by short-term outcomes. After Hindi & Hollywood, we decided to extent Ormax Stars India Loves to the Tamil & Telugu markets, because the fan base stars enjoy in South India is at another level altogether. We will soon be extending this track to other languages, including Kannada, Malayalam, Bengali, Marathi & Punjabi”.
About Ormax Media:
Headquartered in Mumbai, Ormax media is India’s first specialized media analytics & consulting firm. Using its pro pr ietary consumer research, forecasting and data analytics tools, Ormax media provides strategic solution for businesses operating in media & entertainment sector in India, in areas such as content testing, campaign tracking, brand equity research, audience and category understanding among others. Since its inception in 2008, Ormax media has built a slate of more than 20 proprietary products in the areas of forecasting, modelling and business analytics that are used ext ensively by the industry as a gold-standard in decisions related to content selection, brand & content strategy and strategic business investments.
Ormax Media partners with more than 85 leading media & entertainment brands in India, including Star India, Viacom 18, Zee, Times Network, Sony Pictures Networks, Amazon Prime Video, Disney+ Hotstar, Yash Raj Films, Dharma Pr oductions and many others.
