Mahindra Promises, “Get Highest Productivity Per Liter of Fuel or Give Machine Back”
Mahindra Promises, “Get Highest Productivity Per Liter of Fuel or Give Machine Back” & Service Uptime Guarantee on its BSIV Backhoe Loader Range
- The Uptime Service Guarantee promises to get the machine back in action in 48 hours or give 1000 per day, to customers.
- The Guaranteed Highest Productivity Per Liter of Fuel to be applicable on the Mahindra BS4 Backhoe Loader – Mahindra EarthMaster SX.
- To be supported by an ever-growing and wide service and spares network comprising over 50 3S Dealerships, Authorized Service Centers, a spares network of retail outlets.
Pune, May 10, 2022: Mahindra’s Construction Equipment Division (MCE), a part of the Mahindra Group, today announced their unique and disruptive customer value proposition “Get Highest Productivity Per Liter of Fuel or Give Machine Back” Guarantee for their BS4 range of Backhoe Loaders – Mahindra EarthMaster.
The new range features the proven and reliable 74 HP CRi Mahindra Engine and many other technological adva ncements, besides the cutting-edge iMAXX Telematics solution, all of which together, ensure guaranteed better fuel efficiency. Given the fact that fuel is one of the major element of the operating cost (nearly 50%), with uniq ue features as Banana Boom, joystick lever, robust design, and bigger buckets, EarthMaster range is well suited for all types of backhoe applications, be it mining, trenching, crushers, building construction or any other work in construction industry. Mahindra BS4 Backhoe Loader – EarthMaster, with this competitive advantage will prov ide them an edge, complete peace of mind and scale up their CE business, delivering higher prosperity.
Speaking on the occasion, Jalaj Gupta, Business Head, Commercial Vehicles Business Unit, Mahindra & Mahind ra Limited said, “The ‘Guaranteed Higher per litre productivity (or Give Back Machine’) Promise is a landmark move in the construction equipment space. Given the spiraling fuel prices, there wasn’t a better time to introduce this Cu stomer Value Proposition. We firmly believe that it will reaffirm our customers’ faith in Mahindra’s ability to create tech nologi cally advanced, class-leading products and set higher standards for the Indian CE industry. The Service Uptime Guara ntee further reinforce our commitment to our customers and our confidence in our products and after-sales capa bilities.”
Jalaj Gupta further added, “Our new BS4 machines have delivered higher fuel efficiency, which is the outcome of Mahi ndra’s superior technological prowess rooted into a deep understanding of the Indian customer. Additionally, MCE is offe ring Service guarantee to ensure higher uptime for our customers through guaranteed speedier turnaround of the machi ne. The state-of-the-art iMAXX Telematics technology is further helping lower the Cost of Ownership by providing a firm control to the owners over their machines, remotely.”
The Company believes that this disruptive customer value prop osition will help in its journey of becoming a for midable player in the CE Segment. The performance and service guarantees are gover ned by Terms and Condit ions which are readily available on the comp any’s website, www.mahindraconstructionequipment.com.
About Mahindra Construction Equipment (MCE)
MCE, a division of the Mahindra Group, provides a Backhoe Loaders in the Earthmoving Segment and Motor Gr aders in the Road Buildi ng Machinery Segment. The company has taken outperformance to the next level, by cre ating backhoe loaders that are specifically desi gned for different applications and deliver outperformance what ever be the business needs. With high performance disruptive equi pment, agile after sales service and several other brand benefits, Mahindra has set a new benchmark in Indian CE industry.
The CE product range has been engineered for Indian requirements with the underlying philosophy of; ‘Made in India, Made for India’ and is being manufactured at the new green field plant at Chakan, spanning over 700 acr es, which has been set up with an investment of over Rs. 4,000 crores. In BHL segment, MCE already has over 8,000 equipment in the country. These products come with a one-year, unlimited hours warranty, eliminating the customer’s anxiety when it comes to expensive repairs. This is possible due to Mahindra’s engineering and manufacturing capability, backed up by a grueling testing regime and sourcing of the best components and the simplicity of the machine design.
MCE has rapidly expanded its after sales service and spares netw ork which now includes over 50 3S Dealerships, Authorized serv ice centers and spares network of more than 50 retail outlets to further improve the reach and support for customers. The 30+ SPEV mobile service vans and mobile workshops further add to the reach and agility of the support network.
MCE is offering Service Guarantee which guarantees uptime for both Workshop and On-site breakdown. Brea kdown service gua rantee promises getting the machine back on road in 48 hours, or a compensation of Rs. 1,00 0/- per day to customers.
Mahindra Construction Equipment range is equipped with Mahindra iMAXX Telematics solution, which is based on next generation telematics technology and provides a strong control to the customers over their fleet rem otely thereby enhancing the overall operations efficiency to higher asset productivity/ fleet utilization, lower costs of ownership and higher fleet safety.
For further information, please visit www.mahindraconstructionequipment.com
About Mahindra:
Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of compa nies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility ve hicles, information technology and financial services in India and is the world’s largest tractor company by volu me. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate.
The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.
Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise/ For updates subscribe to https://www.mahindra.com/news-room
