Lux Cozi Boyz expands its range with new products and styles for kids
~ Introduces an array of stylish & comfortable products priced between INR 50 – 90~
Chennai,14th November 2022, Lux Industries Limited, (BSE: 539542 | NSE: LUXIND), one of the country’s largest innerwear manufacturers, known for its innovative and customer-demand driven product offerings, manufactur ing more than 100 products across 14 major brands comprising a complete range of innerwear and outerwear fo r men, women, and children, announced the expansion of its kids’ innerwear range, Lux Cozi Boyz with new prod ucts and styles. The Indian market for kids’ innerwear range is worth INR 2000 crores and is expected to expand at a CAGR of 9-10%.
Speaking on the new product range, Mr. Saket Todi, Executive Director, Lux industries elaborated, “The kids’ inner wear segment in India expanded the most as compared to the overall clothing industry in 2021. This segment is still dom inated largely by unorganized players and the branded segment is still at a nascent stage which provides organized playe rs to establish a firm foothold. Lux Industries has been one of the leading brands in the kids’ innerwear segment for boys and with this further expansion of our range, we hope to dominate the market and meet the growing demands of our con sumers.”
The new array of products will include white, colour and sports vests, semi long & long drawers available in plain and various prints, interlock drawer and briefs available in plain, print and stripe patterns and both designs, i.e, inner & outer elastic. The garments are mostly made of premium combed cotton making it extremely comforta b le to wear and suitable for the Indian climate. Every Lux Cozi product, especially the kids’ innerwear range, is cra fted to ensure the perfect balance of snug comfort and effortless style.
The products are made with the best qua lity sewing thread used for adjustment of stretch, so that kids can play and move around without any discomfort. The price of the products will range between INR 50 – 90 and the pro ducts will be available at over 45000 retail stores across the country, Cozy World, an EBO strategic initiative fr om Lux showcasing all brands from the Hous e of Lux and leading ecommerce platforms like Amazon, Flipkart and Myntra.
Lux Industries has always been proactive in adopting newer methods of production developing innovative produ cts and targeting the right audience through first-of-its-kind branding and promotional activities. Its customer c entric approach has helped the brand to expand their visibility and created strong brand equity for the entire br and portfolio across 47 countries. With a strong assortment of 15 brands offering mass, mid-premium and premi um products across demographics, it has helped the brand to outperform the market and generate a pricing pre mium.
About LUX INDUSTRIES LTD:
Lux Industries Ltd. (BSE: 539542 | NSE: LUXIND) Lux Industries Limited, incorporated in 1995 is one of the larg est players in the hosiery business having a market share of ~20% of the organised industry. Products include Me n’s, Women’s & Kids Innerwear, Winterwear, Socks & Sacks for Women in varied colours and designs. The comp any has ~5,000 SKU’s under various Brands and Sub Brands of Lux. With focus on growing exclusive retail outle ts and in providing customers with a seamless buying experience, the company’s products are available in ~4,5 0, 000 retail points spread across India. Lux has a presence across the globe with exports to 47 countries.
