Lotte India Expands Its Portfolio with th e Re-launch of Lotte Eclairs in a Richer, More Indulgent Avatar
~Offering refined indulgence and a rich er mouthfeel, the new Eclairs Choco bo asts stronger brand recognition~
National, February 13,202: Elevating ev eryday indulgence, Lotte India, a leading player in the Indian confectionery space ,has reimagined its iconic Eclairs Choco with an upgraded formula for a richer, m ore satisfying treat. Now crafted with 3 0% more Choco, it offers an enhanced c reamy texture and deeper Choco good n ess. This relaunch reinforces the brand’s commitment to delivering superior prod uct experiences, making Eclairs Choco a n irresistible delight for consumers of all ages.
With a smoother texture and a more int ense Choco, the enhanced Eclairs Choco is designed to provide an elevated treat that lingers on the palate. Whether enjo yed as a quick sweet bite or shared duri ng special moments, the upgraded versi on aims to bring a delightful choco-filled experience to consumers. The relaunch i s part of Lotte India’s continued efforts t o expand its footprint in the confectione ry sector and cater to the growing prefe rence for high-quality confectionery-ba sed treats.
The new Eclairs Choco is available all In dia in shops near you. Consumers can ch oose from a various pack options of Rs.5 0/Rs.100. Apart from Re.1, Rs.2 Eclairs Choco is also available. With its richer t aste, enhanced appeal, and wider availa bility, Eclairs Choco is set to elevate the choco indulgence experience for consu mers across India.
About Lotte Choco Pie: LOTTE India Co rporation Limited was established after the acquisition of Parrys Confectionery from the Murugappa Group in 2004. LO TTE Wellfood Co., Ltd (formerly Lotte C onfectionery), the parent company of L OTTE India, is part of the Korean conglm glomerate, LOTTE Corporation. The com pany is a respected player in the confect ionery industry with strong brands like Coffy Bite, Coconut Punch, Caramilk, La cto King, jellies, lollipops, and éclairs. Wi th 24 CFAs and 4 regional offices, LOTTE India’s products reach over a million ret ail outlets through 2000+ distributors a cross the country. In addition to two sta te-of-the-art, fully automated Choco Pi e manufacturing facilities in Chennai an d Rohtak, LOTTE India has its own confe ctionery manufacturing unit in Nellikup pam (near Pondicherry) and outsources confectionery production to three other units across India. LOTTE India aims to a chieve leadership status in all categories it operates in.
