Lotte India Elevates Snacking with the al l-new ‘Lotte Choco Pie BIG’ to Double th e Delight
~Experience indulgence like never befor e with a bigger, softer, and richer treat t hat transforms every bite into an unforg ettable delight.~
National, 27th March, 2025: Expanding i ts beloved Choco Pie range, Lotte India, a leading player in the Indian confection nery space, introduces the Lotte Choco Pie BIG – a bigger, softer, and more satis fying take on the classic favorite. Design ned to curb hunger cravings, this new la unch enhances the signature taste with an even softer texture, allowing the rich chocolate coating and fluffy marshmallo llow center to be savored more distinctl y in every bite.
Speaking about the launch, Mr. Milan Wahi, Managing Director, Lotte India, sa aid, “Lotte Choco Pie has been a cheri sh ed treat, loved for its irresistible taste a nd comforting delight. With Lotte Choc o Pie BIG, we are taking this experience a step further, offering a bigger version for those looking to fulfill their hunger c ravings. We are excited to introduce BI G Choco Pie and are confident that it wi ll resonate with LOTTE Choco Pie lovers across the country, making their snack t ime even more enjoyable.”
The New Lotte Choco Pie BIG is availabl le across all retail outlets. This delight ca an be tried at just Rs.20/- Family Pack of 6 packs are available too.
With this launch, Lotte India continues to innovate and elevate snacking experi ences, bringing a delightful balance of ta ste, texture, and satisfaction. Whether e njoyed as a solo indulgence or shared wi th loved ones, Lotte Choco Pie BIG prom ises to make every bite more memorabl e.
About Lotte Choco Pie: LOTTE India Cor poration Limited was established after t he acquisition of Parrys Confectionery f rom the Murugappa Group in 2004. LOT TE Wellfood Co., Ltd (formerly Lotte Co nfectionery), the parent company of LO TTE India, is part of the Korean conglom erate, LOTTE Corporation. The company is a respected player in the confectioner ery industry with strong brands like Cof fy Bite, Coconut Punch, Caramilk, Lacto King, jellies, lollipops, and éclairs. With 24 CFAs and 4 regional offices, LOTTE In dia’s products reach over a million retail outlets through 2000+ distributors acro ss the country. In addition to two state-of-the-art, fully automated Choco Pie m anufacturing facilities in Chennai and R ohtak, LOTTE India has its own confecti ionery manufacturing unit in Nellikuppa ppam (near Pondicherry) and outsource es confectionery production to three ot her units across India. LOTTE India aims to achieve leadership status in all categ ories it operates in.
