Khatabook Unveils Platform Monetization Strategy; Expects to turn profitable in 18 Months
- Presently, the startup has an annualized gross revenue of INR 70 Cr
- The start-up expects to turn profitable in the next 18 to 20 months
Tuesday, October 18, 2022, Chennai: Khatabook, India’s leading Fintech / Finserv start-up, revealed that it has kicked off its strategic platform monetization model and is expecting to reach the profitability milestone in the next 18-20 months. The start-up started monetisation early this year and currently has an annualized gross revenue of INR 70 Cr. 
Khatabook’s monetization model is focused on scaling its FinServe / Digital Lending offerings along with increa sing the subscriber base for its paid SaaS service offering s. Khatabook has concluded a successful pilot for digital lending, which is now availa ble in all major metros and tier-1 cities in India. The startup intends to gradually sca le up digital lending with a plan to touch an AUM of 1000 Cr. in the next 12 months. On the paid SaaS services, Biz Analyst by Khatabook has 150K+ paid users and will be launching a paid desktop version of Khatabook in November.
“We had a strategic timeline to focus on Growth for the first three years and then enter mo netization. Our growth journey has been very satisfying. We stand at 10 million monthly active users spread across almost every district in India, and our platform records more than $32 billion in monthly tr ansactions (in value) by our MSME users. We are now focusing on organic growth and adding 600K+ monthly installs organically. Early this year, we started our platform monetization initiatives with a clear strategic roadmap to turning profitable” said Ravish Naresh, CEO, and co-founder, of Khatabook.
With its Biz Analyst platform, Khatabook is focused on simplifying accounting for relatively large businesses within the MSME segment, while its core platform will continue to solve everyday business and financial management challenges for small to large merchants.
“We are an experiment-driven start-up. We have developed a strong understanding of MSME business and finance behaviour with our scale of offerings, and now we are well positioned to enable financial service offerings suitable for the segment. We are consolidating all our SaaS offerings under Khatabook and Biz Analyst platforms and building Finserv / Digital Lending on top of SaaS.” he added.
Khatabook closed a USD 100 million Series C funding round, with a valuation close to USD 600 million in August 2021.
About Khatabook
Khatabook is India’s fastest-growing SaaS company that enables micro, small and medium businesses to increase efficiency and profitability through safe and secure digital solutions. Besides the flagship Khatabook app offering daily business management solutions to the merchants, the startup has Biz Analyst by Khatabook catering to large businesses with simplification of accounting. Founded in January 2019, Khatabook is available in multiple languages and has 10 Mn+ monthly active users on its platforms.
