Kareena encourages parents to ensure timely vaccination for their children in GSK’s initiative “Faisla Sahi, Zindagi Sahi”
- GSK and Kareena Kapoor Khan join hands to increase awareness about the importance of complying with the vaccination card for children as recommended by their paediatrician
- Campaign aims to increase awareness about vaccination amongst parents to help protect children against infections so that they can lead a healthy life and not miss the big moments
- The awareness campaign recommends them to consult their paediatrician and log on to MyVaccinationHub.co.in to keep track of their children’s vaccination schedule
GlaxoSmithKline Pharmaceuticals Limited today announced that the acclaimed actress and mother of two, Ka ree na Kapoor Khan will be the face of their latest digital campaign, “Faisla Sahi, Zindagi Sahi”. Through this camp aign, GSK calls on parents to comply with the vaccination card for their children as recommended by their paed iatrician, not only through infancy, but also 1 year and beyond. In the digital films, Kareena talks about the ‘mom ents’ a child may miss because of ‘missed vaccination’.
Speaking about the campaign, Kareena Kapoor Khan said, “I am happy to be raising awareness around childhood va cci nation with a trusted company like GSK. As a mother, I want to see my children healthy and happy. In today’s day & age, it is important to be cautious about our children’s wellbeing as they are exposed to different germs at other public places. When I get them vaccinated on time, as recommended by their paediatrician, I am doing my bit to keep them pr otected from mul tiple diseases.”
Childhood infections such as flu, meningitis, chicken pox, and hepatitis A can be dangerous for children, and in so me cases may require hospitalisation and can negatively impact their crucial developmental milestones. Vaccin ation can help provide protection against these harmful infections and enable them to lead a healthy life[i] [ii] [iii]. The Indian Academy of Paediatrics (IAP) recommends a vaccination schedule for children till 18 years of ag e[iv]. Parents often diligently follow the required vaccination card for the first year – after which vaccination can sometimes take a backseat, and children may miss some vaccinations. The campaign, “Faisla Sahi, Zindagi Sahi” encourages parents to comply with the vaccination card for their children, even beyond the first year of life, in consultation with their paediatrician.
Dr. Rashmi Hegde, Executive Vice President – Medical Affairs, GlaxoSmithKline Ph armaceuticals Limited, said, “There have been frequent outbreaks of certain vaccine-preventable diseases in the country in the past year; for examp le, the measles outbreak with more than 11,000 cases across the country between May – November 2022 v, the outbre ak of swine flu in Maharashtra in August 2022, and that of hepatitis A in Kota in October 2022 vi vii. These are a cause of concern as there is a possibility that we might see outbreaks of other infections in the future too. For the purpose of prevention, all chil dren must be vaccinated on time. We have launched this campaign to encourage parents to increase their awareness about vaccine-preventable diseases and get their children va ccinated in consultation with their paedia trician so that they always follow their vaccin ation schedule.”
The campaign attempts to bust some myths around vaccine hesitancy that are prevalent amongst parents which are driven by misinformation, negative beliefs, and safety concerns around immunisation[v]. It also appeals to pa rents to log on to the website MyVaccinationHub.co.in which provides information on vaccination in 12 langua g es; and has a ‘digital vaccination tracker’ with timely reminders for parents to keep track of their children’s vaccin ation. The campaign will run across multiple media formats including digital videos on YouTube, MyVaccination Hub.in, and at paediatricians’ clinics across the country.
About GlaxoSmithKline Pharmaceuticals Limited
GlaxoSmithKline Pharmaceuticals Limited is a subsidiary of GSK plc, a science-led global healthcare company wi th a purpose to unite science, technology and talent to get ahead of disease together. Visit GSK-India.com for m ore inf ormation.
[i] Hepatitis A vaccine should receive priority in National Immunization Schedule in India
[ii] Meningococcal Vaccination: What Everyone Should Know
[iii] The burden of seasonal and pandemic influenza in infants and children
[iv] Indian Academy of Pediatrics (IAP) Advisory Committee on Vaccines and Immunization Practices (ACVIP): Recommended Immunization Schedule (2020-21) and Update on Immunization for Children Aged 0 Through 18 Years
[v] Vaccine hesitancy: A growing challenge for immunization programmes
Disclaimer : Issued in public interest by GlaxoSmithKline Pharmaceuticals Limited. Dr. Annie Besant Road, Wor l i, Mumbai 400 030, India. Information appearing in this material is for general awareness only. Nothing containe d in this material constitutes medical advice. Please consult your doctor for any medical queries, any question or concern you may have regarding your condition. The disease list indicated for vaccination is not complete, pleas e consult your child’s Paediatrician for the complete vaccination schedule.
