ITC Nimyle launches its unique reality series – “Nimyle Cleaning Champion”
ITC Nimyle launches its unique reality series – “Nimyle Cleaning Champion”
Nimyle brings a fun-filled behind the scene seriesof household chores with Tamil Nadu’s most famous celebrities!
29th July, 2020. Chennai:
Amid the essential protocol of the lockdown to help curb the spread of the pandemic, many are rediscovering bonds and the pleasure of spending time together. Indulging and engaging children as well as sharing household chores is the new normal. Everyone is busy reviving hobbies, exploring to learn new things, bonding over family time from workouts, to home parties, to sharing the kitchen and discovering new ways to navigate and effortles sly finish the everyday household chores. It is no different for Kollywood’s most prominent and critically accla imed actors.
To break the monotony and also bring fun behind the scene of the favourite cine stars, Nimyle with Ogilvy Indiaconceptualised Tamil Nadu’s first “Nimyle Cleaning Champion”. The unique reality show with the Indian cricketer, R Ashwin as the host, redefines entertainment by challenging some leading film and TV personalities in Tamil Nadu to showcase their unique ways of helping with household chores. Nimyle, ITC’s 100% natural action floor cleaner made with the power of Neem, presents a unique take which encourages more men to participate and be equally responsible for household chores. The endeavour is to break the age-old stereot ypical gender- based narrative especially around mopping floors through a series inviting leading Men from the cine world to amplify and encourage this thought. The show will feature popular actors like Ma Ka Pa Anand, Rio Raj filmmaker Venkat Prabhu, and TV presenter, Rakshanin its first season.