India’s No.1 Online make-up brand (DTC) MyGlamm announces Bigg Boss ‘MyGlamm Face of the Season’ on Bigg Boss Season 16
CHENNAI: India’s No.1 DTC make-up brand MyGlamm officially announces the launch of the ‘Face of the Seaso n’ contest in association with celebrated reality show ‘BIGG BOSS’ Season 16 on COLORS. MyGlamm is looking for its next superstar as the MyGlamm ‘Face of the Season’, who will not only win ₹25 lakhs but also a chance to be featured with actor Shraddha Kapoor in the next commercial.
Not just contestants, lucky voters also stand a chance to win exciting prizes and meet superstar Salman Khan in side the Bigg Boss house! All they have to do is download the MyGlamm App and vote for their favourite female contestant as ‘MyGlamm Face of the Season’. Viewers can also enjoy a variety of content and make-up tutorials on the MyGlamm app.
Elaborating on the announcement, Sukhleen Aneja, CEO, Beauty and FMCG brands, The Good Glamm Group, says, “We are delighted to partner with Bigg Boss! As we all know, Bigg Boss is the IPL of entertainment. As the official make-up partners of Bigg Boss Season 16, MyGlamm wants to inspire viewers with the latest trends in make-up through our range of new age innovative make-up products! Bigg Boss allows us to make MyGlamm a household name across the country especially as we service over 20,000 PIN codes in India via our MYGlamm app. Now everyone can Glamm Up Like a Star with MyGlamm.”
MyGlamm’s association with ‘BIGG BOSS’ comes as a step further towards the brand’s philosophy of building a strong community of users and designing bespoke make up products that can help them glamm up like stars. Th rough this collaboration, MyGlamm aims to expand its reach further in tier 2 and tier 3 cities where the show is popular. As the show’s official make-up sponsor, MyGlamm is amping up the glam quotient in the BIGG BOSS ho use with the MyGlamm Zone that enables contestants to glamm up and put their best foot forward.
‘BIGG BOSS Season 16’ airs every Monday to Friday at 10:00 PM and Saturday – Sunday at 09:30 PM only on COLORS.
For further information please contact tanya.aggarwal@myglamm.com, adyac@avianwe.com.
