India’s Iconic Men’s Fashion Brand – Dou ble Bull Announces Re-launch into Toda y’s Fashion World
- Brand rolls out robust growth pla ns with an aim to achieve Rs. 100 Crores Revenue By FY31
- Double Bull plans to foray into D2 C space with an exclusive e-comm merce site by this year-end
Chennai, 5th March 2025: Embarking on its 50th year in fashion, Double Bull, Indi a’s iconic men’s fashion brand that intro duced bold, vibrant party wear in the 90 ’s announced its re-entry into the India n Retail Industry with ambitious growth plans. With an aim to achieve 100Crore s by FY31, the brand has rolled out a rob ust growth plan that will further strengt hen its reach across the country and ser ve the young men of India with timeless fashion apparels. As part of its strategic future plans, the company plans to buil d-up its retail presence by increasing its footprint in the Multi Brand Outlets (M BOs) and also set-up over 50 Exclusive B rand Outlets (EBOs) in Rural and Urban markets across 14 states by this year-en d. In line with this, the brand also annou nced its plans to enter the burgeoning D 2C space with an exclusive e-commerce site by this year-end. The company has a lso announced significant leadership ap pointments to drive its new vision.
Double Bull entered the Indian Retail in dustry with its bold, fearless party-wear collection coupled with impeccable cra ftsmanship in the year 1974. Over the d ecades, Double Bull became a househol d name and a symbol of aspiration with its party-wear shirts capturing the imagi nation of young India back then. Today, with a fresh vision, Double Bull aims to bridge the gap between high-end quali ty and affordability, ensuring that prem ium fashion is accessible to everyone. In its 50th year, Double Bull aims to becom e a nationwide brand once again by expa nding its horizon, focusing on innovative designs, fast fashion and reintroducing i ts iconic party wear shirts across 14 sta tes with a balanced presence across EB Os and MBOs.
Commenting on the occasion, Mr. Jatin Manodra, CEO – Double Bull said, “As Do uble Bull marks 50 years in the Indian retai ail industry, we celebrate not only a signific ant milestone but also the resilience and d edication that have defined our journey. W ith new leadership steering the brand, we’ ve revitalized our vision and established a clearance growth strategy. From a current turno ver of 35 Crores, our goal is to reach 100 Crores by FY2031. By blending our ric h heritage with innovative strategies, Doub ble Bull is set to reclaim its position as the g o-to brand for party wear and beyond. We are also committed to offering premium-qu ality apparel with bold, innovative designs that empower fearless self-expression, all at an affordable cost. This is a unique offeri ng currently missing in the Indian retail ma rket, and Double Bull aims to bridge that g ap. This is not just a celebration of our past; it’s the beginning of an exciting, iconic futu re.”
Double Bull is focused on broadening its product portfolio to meet the evolving d emands of the modern consumer. The brand is set to introduce a new range of versatile, high-quality apparel that blen ds both fashion-forward designs and co mfort, catering to various occasions bey ond just party wear. Additionally, the br and is exploring innovative fabric techn ologies to enhance durability and susta inability, while ensuring affordability.
About Double Bull – Founded in 1974, D ouble Bull Men’s Fashion has been a trai lblazer in premium menswear for 50 yea rs. Known for its bold, contemporary sty les that blend sophistication with every day comfort, the brand has evolved into a symbol of confidence and refinement. Offering a versatile range of apparel fro m impeccably tailored formal wear to ef fortlessly stylish casuals—Double Bull c ontinues to set benchmarks in quality cr aftsmanship and trend-forward designs. As it marks its golden jubilee, the brand remains committed to innovation and e xcellence, ensuring every man makes a statement, no matter the occasion.
