In an endeavour to ensure enhanced hygiene and sanitization across operations, Grofers,
Grofers collaborates with Reckitt Benckiser to launch ‘Deliver safe programme’
- Aims to raise consumers’ trust with enhanced safety and hygiene measures across its warehouse and delivery fleet
- The partnership will also entail training for Grofers warehouse and delivery personnel by Reckitt Benckiser
Chennai, 04 Feb, 2021: In an endeavour to ensure enhanced hygiene and sanitization across operations, Grofers, India’s leading online grocery retailer, has joined forces with RB(Reckitt Benckiser), the market leader in health, hygiene, and home care products, to launch- ‘Deliver safe programme’. In a first for the Indian e-commerce ind ustry, the collaboration with RB aims to strengthen consumer trust in the safety and hygiene measures im plemented by Grofers.
Emphasizing the need of maintaining proper hygiene and sanitization from storing products in warehouses to delivery at customers’ doorstep, the safety programme is built on 3P pillars – Products, Partnership, and Pr otocols. As a part of this initiative, RB will equip the Grofers team with its iconic brands – Dettol, Lizol and Harpic which have been tested by internationally accredited external laboratories and are proven to effectively kill more than 99.9% germs.
Commenting on the partnership, Albinder Dhindsa, CEO and Co-founder, Grofers, said, “We at Grofers are com mitted to building a life-long relationship with our customers, and for that, we are working on every possible measure to ensure their safety. Since the COVID-19 outbreak, safety and hygiene have become key consideration drivers for our customers. While we have already implemented multiple safety measures across operations, with our partnership with Reckitt Benckiser, we are now going a step further to ensure that every part of Grofers experience is safe for our cus tomers and our team members. Our partnership with these iconic brands in hygiene (i.e, Dettol, Lizol & Harpic) will only dial up the confidence of our customers & help them shop with a lot of confidence & a sense of security.”
Speaking about the program, Mr. Narasimhan Eswar, Senior Vice President, RB Hygiene, South Asia, said, “At RB, we exist to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world. Our collaboration with Grofers will help ensure a safer & hygienic platform for our online shoppers in these trying times. Our world class disinfectant products are proven to help break the chain of infection”.
Furthermore, to make customers aware of this joint program undertaken to ensure enhanced safety and hygiene in their operations, Grofers will be sending out notifications, emailers and banners on the landing page of the company’s mobile app and website. Customers will also receive leaflets with their delivery, in sealed and sanit ized bags, documenting the safety and hygiene processes undertaken.
Grofers is committed to the safe delivery of essentials to its customers and delivers products in sealed and sanitized bags. The company has also mandated daily thermal screening and use of the Aarogya Setu app for better safety of customers and delivery and warehouse staff. Grofers has also introduced Zero-Touch Deliveries, and the delivery and warehouse staff is required to use hand sanitizer after every delivery. Wearing masks, hairnet, gloves, and usage of sanitizers has been made mandatory, and all team members are instructed to change their face mask every two days.
About Grofers
Grofers is a low-price online supermarket. The company is an e-grocery platform which is making quality pro ducts affordable for Indian consumers. It uses its in-house technology platform to manage a network of over 12,000 partner stores that enable the company to run a fast and lean supply chain – from manufacturers straight to consumers. Grofers utilizes its efficient supply chain to deliver quality products to consumers every month. A majority of these products are sourced from over 800 small and medium manufacturing enterprises across the country.
About RB:
RB (Reckitt Benckiser) is driven by its purpose to protect, heal and nurture in a relentless pursuit of a cleaner, healthier world. Our fight is to make access to the highest-quality hygiene, wellness and nourishment a right, not a privilege, for everyone.
RB is proud to have a stable of trusted household brands found in households in more than 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more. 20 million RB products a day are bought by consumers globally.
RB’s passion to put consumers and people first, to seek out new opportunities, to strive for excellence in all that we do, and to build shared success with all our partners, while doing the right thing, always is what guides the wor k of our 40,000+ diverse and talented colleagues worldwide.
For more information visit www.rb.com
