Idemitsu, one of the leading manufacturers and suppliers of high-performance
Idemitsu revamps its brand Identity with new Logo
Chennai, 15th April 2021, Idemitsu, one of the leading manufacturers and suppliers of high-performance lubric antsIn Indian Automotive & Industrial segment, unveils its new corporatebrandidentity.
The newidentity reflects a more edgy and contemporary appearance while enhancing the brand spirit. It resem bles Apollo, the Greek & Roman God of Sun, that symbolises with humanity, energy, aspiration and foresees the future. It reflects brand’s flexibility in adapting to constant changes in the society. The image is well suited and represents the Idemitsu Group’s philosophy, mission and vision based on the importance of people working for them.
The new identity corporate colors are traditional red (emotional red) and calligraphy ink (cool grey) that shows pride in its Japanese origin. The color combination is not just a mark, but the ideal repr esentation of what Idemi tsu stands for. The idemitsu logotype in corporates an easily readable font that expresses a sense of warmth and expression .The branding conveys the design more in line with the aesthetics and portrays environment friendly and flexibility.
Mr. YoshitakaShiraga, Deputy Managing Director of Idemitsu lube India, speaking on the development, said, “We are proud toannounce our new brand identity that communicates our vision, mission and ideologies. Apar t from a product core company enabling trust to our customers and Partners, Idemitsu constantly works towards providing value-added solutions. We have emphasized our forward-thinking mind-set and objective to achieve strong gro wth, drive innovation and focus on sustainability across all markets.
About Idemitsu
Idemitsu Lube India Pvt Ltd. is a subsidiary of Idemitsu Kosan Co. (Japan). Idemitsu Kosan Is a leading Japanese petroleum company that ismanufacturing Automobile and Industrial Lubricants globally. Idemitsu’s aim is to pr ogressively work towards providing environmentally friendly, high quality and latest technology lubricants to our customers., Idemitsu’s, Indian operation were commenced in 2006 as it entered as a Lubricant sales and mar keting company with an objective to offer best in class products and finest services to major OEMs in the countr y. In 2013, it started a state of the art Lubricant Manufacturing plant located at Patalganga, Distt. Raigad, Maha rashtra for manufacturing high-performance lubricants meeting global quality standards. The company has a wi de range and variety of Automotive Lubricants for Motorcycle, Scooters, Cars and Commercial Vehicles; along with Industrial range of lubricants. Idemitsu Lube India Pvt Ltd is certified with various global standards for qua lity; HSE management systems, like ISO 9001:2015 ISO 14001:2015.ISO 45001:2018
