Hungama Music brings Dolby Atmos to Music Streaming in India
~Becomes the first music streaming service in India to support Dolby Atmos Music with a growing library of music from leading Hindi and regional labels & indie artists~
Mumbai, March 23, 2021 — Hungama Music, one of the leading music streaming services in India, and Dolby Laboratories (NYSE: DLB), a leader in immersive entertainment technologies, are introducing a more emotional and authentic way to experience the music you love with Dolby Atmos®. Hungama Music users with compatible Dolby Atmos enabled mobile devices will be able to enjoy a growing library of music in Dolby Atmos from T-Series, India’s leading music label and other leading Hindi and regional labels, as well as local artists.
Hungama Music has been at the forefront of delivering an enriching music listening experience to its users and has introduced several industry-first innovations in the category including a rewards program called Hungama Rewards.
Siddhartha Roy, COO, Hungama Digital Media said, “We have always worked towards elevating the consumer experience on our platform by combining technology with a diverse library. Our work with Dolby is yet another step towards offering Indian users a premium and high-quality music streaming exp erience. Through this our users will be able to listen to music in an even more immersive and engaging way.”
“Dolby Atmos Music is redefining how music is created and has been well embraced by artists in India, who are using it as a tool to create a deeper way to connect with their audience more intimately” said Pankaj Kedia, Man aging Director, Emerging Markets, Dolby Laboratories. “Together with Hungama Music, we are expanding the global reach of Dolby Atmos Music by enabling a more immersive and exciting way for music fans in India to enjoy their favorite songs and albums.”
Commenting further on this new development, Neeraj Kalyan, President, T-Series said, “T-Series is India’s go-to music label with an enormous catalogue of songs. We have over the years worked closely with Dolby in deliverin g the Dolby Atmos experience in the cinemas. Adoption of Dolby Atmos for our music tracks was a natural choic e, and we are committed to scaling up our music catalogue in Dolby Atmos.”
Dolby Atmos Music lets listeners connect with music at its fullest capacity and creative potential – not the way most people hear music today, but a version that pulls you into a song to reveal what was lost with traditional recordings. Listeners can discover hidden details and subtleties with unparalleled clarity, on their compatible Dolby Atmos enabled mobile devices. Whether it’s a complex harmony of instruments placed around a listener, the unleashing of a legendary guitar solo, a massive bass drop that washes over you, or the subtle breath a singer takes, Dolby Atmos gives music more space and the freedom to unleash every detail and emotion as the artist intended.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports and gaming, Dolby transforms the science of sight and sound into spectacular ex periences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.
About Hungama Music
Owned by Hungama Digital Media Entertainment Pvt. Ltd., Hungama Music is one of the leading music stre aming apps in the country. Since its launch, Hungama Music has been instrumental in shaping music consum ption habits in India, as well as, crafting an enriching experience for music lovers globally. Its multi-genre and freemium library of more than 15 million songs and music videos, entertains listeners in 20+ Indian and intern ational languages. This is in addition to its bouquet of original content, online radio channels and curated pla ylists.
Guided by its parent company’s philosophy of simplifying digital content consumption, Hungama Music has led the way in making music streaming a wholesome experience. It was the first in the region to integrate music vi deos within its music streaming service, as well as, the first to provide a unique rewards program allowing users to earn points as they go and redeem these for a premium subscription.
Hungama Music has created multiple customer touchpoints and is available across platforms and ecosystems. This includes smart devices, AI-enabled assistants like Alexa, web and apps on Google Playstore, Apple Store and Hu awei AppGallery. Hungama’s strategic association with Xiaomi also enables the largest smartphone co mmunity in India to enjoy Hungama Music on Mi Music.
For more information, please visit www.hungama.org
Dolby, Dolby Atmos, Dolby Vision, Dolby Cinema, Dolby.io, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the United States and/or other countries. Other tr ademarks remain the property of their respective owners.
