HERO MOTOCORP BRINGS BACK ‘HERO COLABS’ IN AN ENHANCED AVATAR
THE CROWD-SOURCING PLATFORM TO HOST MULTIPLE INITIATIVES AROUND THE YEAR
Aligned with its Mission to “Create, Collaborate &Inspire”,Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has enhanced its marquee ‘collaborative’ platform – Hero CoLabs – into a crowd-sourcing platform.
Following the roaring success of ‘Hero CoLabs – The Design Challenge’,launched in April this year, the platform will now roll out initiatives across the year, focusing on various aspects of business operations. These will be open to participants across Hero MotoCorp’sglobal markets, in addition to India.
Kicking-off the new journey is‘The App Challenge’which provides an ideal platform to budding programmers, developers, students, fans, and professionals to showcase their technical skills, creativity and designing ability.
As part of the Challenge, participants will be required to re-design the UI/UX of the Hero Customer App. They will also be required to recommend features to increase engagement on the App. The participants will be judged on two criteria – Interface design and the ease-of-access of existing and new features.
Interested individuals can visit the official website of Hero CoLabs (www.HeroCoLabs.com) to register. The deadline for entry is December 01, 2020.
The Grand Prize for the top three entries from India and across the globe will be the Hero Xtreme 160R*.Special mentions, one in each country, will receive cash rewards. In addition to these prizes, Hero MotoCorp may inco rporate the winning ideas/ designs into its future Apps, thus making the experience even more memorable for participants by bringing their vision to reality.
*Hunk 160R in Colombia & Peru and Thriller 160R in Bangladesh.
