Helios Expands International Brand Portfolio;
Brings luxury Swiss watchmaker Charriol to India through an exclusive partnership.
Delhi, 18th June, 2024 – Helios, India’s largest premium watch retailer from Titan Company Ltd. announces the expansion of its international offering by welcoming Charriol, Swiss luxury watchmaker to the Indian market through an exclusive partnership. Celebrated for its flawless craftsmanship and deep-rooted heritage inspired by ancient Celtic artistry, Charriol joins the prestigious ranks of Helios’s collection of over forty global brands.
A Bain & Company report pegs the growth potential of India’s luxury market at 3.5x its current size by 2030. The growing appetite for luxury products in India, driven by urbanization, higher disposable incomes, and rapidly expanding middle and upper-middle class has driven Helios into a journey of premiumization. This strategic move emphasizes Helios’s steadfast commitment to curating an unparalleled portfolio of global luxury brands, ensuring customers have access to the most coveted timepieces from around the world. This milestone not only enhances Helios’s premium offerings but marks a significant step in delivering elevated horological sophistication and craftsmanship to upwardly mobile Indian consumers. With over 240 stores, Helios serves as a foremost gateway for international brands seeking entry into the burgeoning Indian market.
Speaking on the launch of the brand, Ms. Suparna Mitra, CEO, Watches and Wearables Division, Titan Company Ltd. said, “We are delighted to introduce Charriol to our meticulously curated collection at Helios marking a significant advancement in our strategic expansion within the premium category. With continued expansion of our international portfolio, we aim to build on our growth momentum of 35% for the year 2024-25. Charriol watches with its Swiss lineage and craftsmanship combined with modern technology, perfectly aligns with our mission to cater to discerning tastes of our consumers. This partnership not only strengthens our portfolio but also strategically reinforces Helios’s position as a preferred destination for premium timepieces from across the globe”
Speaking on the launch, Ms. Coralie Charriol, CEO and Creative Director, Charriol said, “We are very excited to bring Charriol to India, a market with immense potential and strong affinity for fine craftsmanship. With India’s growing affluence and aspirational buying trends, our unique, high-quality products featuring the signature Celtic cable motif and Swiss craftsmanship are well positioned to resonate with discerning Indian consumers. The strategic partnership with Helios from Titan Company Ltd. will help us reach our target audience and deliver exceptional customer experiences. We are committed to long-term growth and look forward to becoming a valued part of the Indian luxury landscape.”
As Helios continues to expand, the launch of Charriol represents the beginning of its strategic efforts to bring more International luxury brands to India. With plans to open 40 new stores by FY’25, Helios is committed to enhancing its presence in the premium watch segment and meeting the evolving tastes of Indian consumers.
About Helios:
Helios, The Watch Store, owned and operated by Titan Company Limited, is India’s largest premium multi-brand watch retail chain with 240 stores across 95+ cities. With an extensive portfolio of over 45 international brands, Helios offers the widest collection of affordable luxury watches, ranging from INR 5000 to 1 Lac. From Titan to Tommy Hilfiger, Tissot to Swarovski, Fossil to Frederique Constant, and many more, Helios caters to the discerning taste of watch enthusiasts. Embracing an omni-channel model, Helios pioneers the integration of brick-and-mortar stores with assisted e-commerce, prioritizing consumer-centric policies such as same-day delivery, a 30-day exchange policy, and free battery replacement.
About Charriol:
Charriol is a Swiss watch and jewelry brand founded in 1983 by Philippe Charriol. The brand is renowned for its distinctive cable motif, which has become a signature element in its designs. Philippe Charriol, originally from France, brought his passion for art, history, and travel into the brand’s aesthetic, creating a unique fusion of classic and contemporary styles. Charriol’s collections include luxury watches, jewelry, leather goods, eyewear, and writing instruments. The brand is particularly famous for its “Celtic®” collection, which features the iconic twisted cable design inspired by ancient Celtic art. Over the years, Charriol has expanded its presence globally, with boutiques and points of sale in major cities worldwide. The brand’s commitment to quality craftsmanship and innovative design has earned it a loyal following among luxury aficionados. Charriol continues to evolve, maintaining its heritage while embracing modern trends and technologies in the luxury watch and jewelry market.
