Green Trends salon commits to donate 100 wigs to Adyar Cancer Institute for underprivileged cancer patients as part of its Shair CSR initiative
- Kickstarting the hair donation drive in Chennai, the salon chain delivered thefirst batch of 50 wigs on 4th February ’22 World Cancer Day ~
- The brand also announced that their salons are now accepting hair donationbetween 4th February to 4th March ’22 as part of its next wig handover initiative.
Chennai, 4th February, 2022: Commemorating World Cancer day on February 4th, Green Trends salon, India’s leading professional salon chain, as part of its annual CSR initiative – Shair, today announced that their salons are now accepting hair donation between 4th February to 4th March ’22. Green Trends Salon also handed over, natural hair wigs to the prestigious Adyar Cancer Institute on 3rd February that is set to benefit 100 survivors to kickstart its 6th year of hair & wig donation initiative.
Commenting on the start of accepting hair donation at Green Trends salons ,Mr. Deepak Praveen, COO – Green Trends salon, said “Shair is a CSR initiative that is close to our heart at Green Trends. Launched on World Cancer Day, February 4, 2015, Green Trends salon has run its hair donation and wig hand over program for 5 successful years spre ading awareness for the cause across the country. The annual CSR activity of Green Trends salon, the biggest hair do nation initiative in the Country has taken an ambitious vision to create awareness & extend support to a noble cause of spreading hope and courage to underprivileged cancer survivors by offering wigs made of natural human hair by cond ucting hair donation drives at its salons &conducting camps to collect hair and to create an ecosystem where donors can donate their hair, without any fear. The program was rechristened as SHAIR in 2019 and has been continuing to spread the message of hair donation.” He also mentioned “Green Trends’ Shair is a first of its kind donation drive that ensures last mile connectivity – from cut to crown. We are proud to be the only salon brand that not only put efforts to collect hair throughhair donation drives but also invests in making wigs and ensuring it’s handed over to Adyar Cancer Institute, so that every donation made, reaches a beneficiary”
Elaborating further Mr. Deepak said“As part of the Green Trends Shair program a unique ‘Shaircut’ has been developed by the Green Trends’ R&D team which ensures no visible change in the donors’ cur rent hairstyle. A donor candonate as little or as much as they want, only requirement is hair should be 10 inches long. 700+ stylists are trained specifically in Shaircut. All Green Trends salons across the country is open for general public between 4th February ’22 to 4th March ’22 to visit and donate their hair free of cost”
Commenting about the launch of the 6th year of the Green Trends Shair program , Mr. Gopalakrishnan, Business Head – Salon Division, CavinKare said, “Our aim is to make sure not one cancer patient fights alone , Green trends’ Shair is a small gesture in the big fight against cancer and it’s our way of trying to make things just a little better for them.It is the perfect place to donate your hair as it provides platform for people to have an easy, transparent and responsible way to make a difference. We, at green trends are fortunate to work among amazing franchises and stylists within our netw ork across the Country who are equally excited and geared up to make this noble cause a success.”
Dr. SurendranVeeraiah, Professor & Head of Department of Psycho-oncology from Cancer Institute (WIA),who received the wigs on behalf of Adyar Cancer. Institute said“As part of chemo treatment, the patient could lose hair temporarily. This affects their morale and hence wigs are recommended to give them confidence and avoid social stigma. Wigs made of synthetic hair could cause irritation which could cause further discomfort to a patient who already is un dergoing difficulties due to chemo treatment. Hence wigs made of human hair is recommended, and such wigs are expe nsive and out of reach to the underprivileged cancer patients. I am happy to acknowledge the support by the Green Trends Shair program, that provides high quality wigs free of cost to the Adyar cancer Institute that is distributed to deserving patients”
The CSR initiative has beenIndia’s largest hair donation drive with over 12,000 donors , 100+ hair donation cam ps conducted and 500 wigs handed over to Adyar Cancer Institute till date . To know more about the Green Tre nds Shair initiative please visithttps://www.myGreen Trends.in/our-cause-shair/
About green trends Unisex Hair and Style Salon:
Established in 2002, green trends is a flagship beauty salon brand from the house of CavinKare’s Trends Division. Today, green trends has over 375+ salons throughout India, making one of India’s leading salon chains and the most popular organized beauty salon brand in the country. The salon brand employs nearly 4000+ stylists who receive ongoing training to learn the green trends customer care system and advanced technical skills. As a wal k-in salon, green trends provides value-priced, high-quality beauty salon services for men, women and children. For more information, visit http://www.mygreentrends.in/.
About CavinKare: CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (Chik, Meera, Karthika and Nyle), Hair Wash Powders (Meera&Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant & Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s& Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends &Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with latest equipme nt and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant mile stones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate missi on ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’. In an effort to recognize the women for their immense contrib ut ion in the success of one’s life.
