GILLETTE INDIA ANNOUNCES,‘BARBER SURAKSHA PROGRAMME’ TO SUPPORT THE BARBER COMMUNI TY DURING COVID-19
GILLETTE INDIA ANNOUNCES,‘BARBER SURAKSHA PROGRAMME’ TO SUPPORT THE BARBER COMMUNITY DURING COVID-19
As barbers get theirustra & blades out once again, Gillette Indiawill support them with education on safety operationsco-created with renowned stylist Aalim Hakim, back-to-business support via specially curated hygiene kits covering require ment for 2 months and a COVID-19 Health Insurance cover up to INR 1 lakh*
To start with, Gillette will support 50,000 barbers across the country
| Gillette India announces the ‘Gillette Barber Suraksha Programme’ aimed at educating, protecting and providing resources to the barber community as they return to business |
Gillette, India’s leading grooming brand,announces the ‘Gillette Barber Suraksha Programme’aimed at educati ng, protecting and providing resources to the barber community as they return to business. Gillette and Barbers have a special bond as partners,and together they are a part of the essential fabric that grooms everyone, every day. To help #GroomTheirFuture,as part of the ‘Barber Suraksha Programme’, Gillette will provide an insurance cover of up to INR 1 lakh to barbers, educate them on safe operations via videos co-created with renowned styli st Aalim Hakim and provide them back-to-business support via specially curated product kits covering requirem ent for 2 months. To start with, Gillette will support 50,000 barbers across the country.
| Gillette will co-create education videos with renowned stylist Aalim Hakim on safety and hygiene measures, that will help barbers create a safe salon experience |
At a time when people are concerned about revisiting barber shops, Gillette will co-create education videos with renowned stylist Aalim Hakim on safety and hygiene measures,that will help barbers create a safe salon experi ence. These videos will cover concerns regardingmaintaining social distancing while atte ndi ng to clients, effec tive hand cleansingand tool disinfectingtechniques among others. This will enable barbers to protect themselves and their customers.
Gillette has also curated a special product kit comprising of face shield, sanitizer and Gillette products covering their two-month supply of essential products.Given the nature of their work, the barber community is at a high risk of COVID-19. Keeping this in mind, Gillette India will provide 50,000 barbers with a special Health insuran ce cover of up to INR 1 lakh under its Gillette Barber Suraksha programme.
Announcing the Gillette Barber Suraksha programme, Karthik Srivatsan, Country Category Leader – Grooming Indian Sub-Continent at P&Gsaid, “Gillette has been a proud partner of barbers across the country. The barber commu nity is among those whose income have been severely impacted due to the COVID-19 outbreak. The nature of their work also puts them at a higher risk of infection.During these tough times, Gillette wants to stand in solidarity with the barber community as they reopen their business. Through Gillette’s ‘Barber Suraksha programme’ we want to provide the much-needed back-to-business support to barbers across the country through education, protection and health assistance reso urces.We hope we can help them in a small but meaningful way as they get back to business.”
As a part of the campaign, Gillette India has also launched a filmsupported by Brand Advocate Sachin Tendul ka rthat takes consumers through a nostalgic journey reminiscing the various instances they must have experi en ced at barber shops. Through the film, Gilletteshowcases the holistic support that is being given to barbers to en able them to get back to business.
Commenting on the Gillette Barber Suraksha Programme, Brand Advocate Sachin Tendulkar said,“While many have been affected by the lockdown, our barber friends are among those who have taken the maximum impact. Gillette Barber Suraksha is timely & very much needed right now. It’s heart-warming to be a part of it to make a positive differe nce to their lives and truly #GroomTheirFuture.”
| Brand Advocate Sachin Tendulkar on Instagram: https://www.instagram.com/p/CBun2MLgVPr/ |
As leading manufacturers of double edge brands like Wilkinson Sword™ 365™, 70’Clock™ blades& Shaving pr eparations like Gillette Foams & Gels, Gillette brands are used by Barbers all over the country. Gillette India has been a long-standing partner of the barber community and has stood in solidarity with barbers across the coun try. The campaign ‘Barbershop Girls of India’, story of two young Barbershop girls Jyoti & Nehais a testament to this camaraderie.In a world gripped by the pandemic, the impact on barbers has been profoundas shutters sta yed closed and the incomesare affected. As the community gears up to open shop once again, Gillette Barber Su raksha Programme comes as a relief to the community. Gillette is committed to be a partner and support the ba rbers in creating a safe in-salon experience that will help protect themselvesand the consumer.
Watch Gillette’s video here:https://www.youtube.com/watch?v=z7JRY496OMc&t=5s
For more information about the programme, please log on to: https://www.barbersurakshaprogramme.com/home
About Gillette
For over 110 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 750 million men around the world. From shaving and body grooming, to skin care and sweat pro tection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com.
